How to achieve multiple success through innovation transfer
When a person goes on a journey, he usually has this little bordeaux-red booklet with him, which "must be carried along to establish his identity beyond doubt" when crossing a border: the passport.
The addition "beyond doubt" already indicates that the number of security features in this document is considerable. Many of them are not visible or at least not visible at first glance. The days when a skilled counterfeiter could forge a passport with a sharp knife and a little stamping ink are long gone.
From passport to photo book
In addition to holograms, laser perforation and fluorescent threads, the RFID chip (radio chip), which stores our biometric data electronically, makes the passport forgery-proof. It goes without saying that the production of such a document is extremely complex.
The core competence of Kugler-Womako in the Swabian town of Nürtingen is the manufacture of bookbinding machines, including special machines for the production of passports. Seven out of ten passports are produced on Kugler-Womanko machines, worldwide. The security precautions there are correspondingly high, as a blank passport costs up to 60,000 euros on the black market.
The complexity of the production process can be seen from the fact that four machines (PassPort 1 to PassPort 4) are required from sewing the booklet to training and programming the chip until such a blank pass is produced.
It is quite clear that these machines contain an extraordinary amount of innovation and high-tech competence. But what about market potential? Roughly speaking, the market for the production of passports is large but limited. It is therefore worth asking whether this innovative technology can also be used elsewhere, whether a transfer to another market is not possible.
With LEAD Transfer to the market of the future
A special feature of passports is the binding of double pages so that they are produced flat throughout - i.e. without curvature in the book fold - so that everything printed can be read, nothing disappears in the centre fold.
This is exactly what is expected for printed photo books. Normally all pages in the middle of a printed photo book are glued together to create the undesired curvature. Thus, parts of the image or text in the middle of the photo book are lost during design. In addition, misalignment of adjacent sides can hardly be avoided.
However, this can be prevented with the passport binding technique used by the Kugler-Womako.
Side-by-side pages can be exposed together - as one page, so to speak, so that the photo book lies extremely flat. There is neither an annoying fold nor an offset in the middle of the book - ideal for placing large and panoramic images over the entire double page.
Conclusion: How to achieve multiple success through innovation transfer
There is a good chance that there are other possible applications for your core competence in markets that seem far away. With LEAD Transfer you can take a methodically secure path through an innovation transfer to find out what your future market is.
Born in the Salzkammergut. After working for Shell and Porsche, he concentrated on innovation management as a study assistant at the Innovation Department of the Vienna University of Economics and Business Administration. In 2003 he founded LEAD Innovation and manages the company as Managing Partner. Lectures at MIT, in front of companies like Google or NASA.