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LEAD Innovation Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Date: 16-Apr-2019
Posted by: Tanja ESCHBERGER

The House of Innovation offers these 7 advantages


Holistic innovation management encompasses numerous areas within a company. The House of Innovation model not only provides a simple overview, but also illustrates the interdependencies of the various elements and shows which screws you need to tighten in order to strengthen your innovation power.

Innovation management helps companies to decouple the development of successful market inventions from the random principle. This is an important step for most companies. Because many companies have no practice in innovating and this important task is therefore not represented in a process. Inventing something new presents these companies with an exceptional situation that is difficult to master.

Paper Innovation process

Admittedly, in some markets it is not necessary or even meaningless to constantly place novelties. But even if there are many months or even years between the individual innovations, it pays off to create structures and framework conditions for the development of new products. This is exactly what holistic innovation management does. It consists of the four dimensions strategy, culture, processes & methods  and structure. LEAD Innovation has developed the House of Innovation to better illustrate the structure and interaction of the four areas.

House of Innovation

The culture of innovation serves as a floor on which such a building can be built and animated. The structure forms the foundation. If it were missing, the entire innovation process would run completely uncoordinated. The innovation process adapted to the needs of the company, together with the associated methods, is located above it. The strategy ultimately forms the roof. All innovation activities of a company should be aligned with this strategy.

House of Innovation presents complex things in a simple way and generates 7 advantages

With the help of the House of Innovation, holistic innovation management and the interaction of the different areas can not only be explained very vividly and thus simply. Holistic innovation management also provides the user with multiple benefits. The typical advantages that a company can generate through the House of Innovation are as follows:

1) Through the House of Innovation's visual and thus easily understandable presentation of holistic innovation management, all employees can very quickly develop a common understanding of what the company understands by innovation and innovation management. This enables all employees to find a common language very quickly.

2) Using the model, a company can very quickly identify which of the four dimensions still has gaps or white spots. In this way, targeted measures can be derived to increase the overall innovative strength. One example: If there is no or too little innovation culture in the company, this deficiency can be remedied, for example, by very concrete measures such as training or an innovation contest.

3) The House of Innovation illustrates the interdependencies of the various areas: For example, it is evident that a roadmap forms the structural basis for a concrete innovation process. As a product of the innovation past of the company and the analysis of relevant trends, it serves as the basis for defining search fields. These indicate where it is worthwhile for a company to search for something new. For this reason, search fields are at the very beginning of every concrete innovation process, in which suitable methods are then applied. At the same time, the House of Innovation shows how important it is to design the innovation process dynamically and to constantly question the roadmap as a starting point. Seen in this light, the House of Innovation is filled with life that does not follow a static process such as the waterfall model.

4) The structure guarantees that the dynamics of the innovation process can unfold within a fixed framework. It determines who is involved in the innovation process, how the entire innovation area is organized and who makes the decisions. This ensures that a company puts the power of a dynamic innovation process on the road and does not let it fizzle out uncontrollably.

5) In large corporations where innovation management takes place at several levels, the House of Innovation helps to assign responsibilities: Which areas of holistic innovation management are the responsibility of the innovation manager in the group and which are the responsibility of the innovation manager in the subsidiaries - all of this can be clearly defined and presented using the House of Innovation.

6) The House of Innovation does not only show the individual strengths and weaknesses in the innovation management of a company. The model can also serve as a basis for the management's decision as to whether and which areas should be outsourced. Basically, every sector can be outsourced. However, it depends on many factors which tasks should be outsourced so that the company as a whole benefits from it.

7) The House of Innovation clarifies where a company has to start in order to start managing innovations. The culture of innovation forms the ground and without it the House of Innovation remains a castle in the air. Management must empower its employees to drive innovation forward. The three most important cornerstones for this are the ability, the ability and the will.

Conclusion: The House of Innovation offers these 7 advantages

If you want to systematically develop something new, you have to manage innovation. The House of Innovation not only gives you an overview of the structure of your holistic innovation management, but also illustrates its mechanics. The model, which is extremely easy to understand and communicate, can very quickly create a common understanding of innovation within the company. It shows which measures are necessary to increase innovation power. And it ultimately forms a living home in which creativity and dynamism can unfold in an orderly fashion for the benefit of your company.

5 tips for a future fit innovation process


Born in Lower Austria. At LEAD Innovation she works as Head of Innovation and focuses on agile innovation management via SCRUM.

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