A new development is always only an innovation when it brings a company more than it costs. This calculation sounds quite simple at first. It is, however, only if costs and revenues can be allocated to exactly that novelty and, above all, can be objectively presented.
As practice shows, this is rarely the case. Because a new product always has an effect on the turnover of the existing range as well as on the cost structure of the company. Therefore it is easily possible and customary to calculate the costs and success in the opportune directions.