A new development only becomes an innovation when it brings more into a company than it costs. This calculation sounds quite simple at first. It is, however, only if the costs and revenues can be allocated accurately to that innovation and, above all, can be objectively presented.
As practice has shown, this is rarely the case, because a new product always has an effect on the turnover of existing ranges, as well as on the cost structure of the company. Therefore, it is possible, and indeed customary, to easily calculate the costs, and success, of a new product to show the answer you want to see.