Smart Packaging links the physical world with the digital world: Smart packaging forms a perfect "digital bridge function" between manufacturers, retailers, consumers and social media channels. What is still often used to protect and label goods today will increasingly receive new functions in the future thanks to digital technologies. Packaging becomes more individual, personal and communicative.
Trends & Future
The experienced researcher and innovation manager contributes a comprehensive vision and experience from various industries. In her projects, she also draws on her knowledge from diverse qualifications in the fields of innovation management, coaching and communication, agile management, as well as sustainability and the recycling economy. Barbara converts the input from the experts into the next steps for your innovation project, both creatively and analytically at the same time.