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Privacy Policy and Legal Notice

LEAD Innovation Management GmbH Status May 2018


LEAD Innovation protects your privacy. This privacy policy applies to the use of our website and our online registration service. They govern data collection, processing and use. If you use our website or online registration service, you agree to this Privacy Policy.

If you have any questions about this privacy policy or how we treat personal data, please contact us. Write an e-mail to office@lead-innovation.com or send a letter to us: LEAD Innovation Management GmbH, Sandwirtgasse 12/1, 1060 Vienna, Austria.

General information

As a rule, it is possible to use our website without providing personal data. If personal data (such as name, address or e-mail address) is collected on our pages, this is always done on a voluntary basis. We also collect navigation information. This is data about your computer and your visit to our website, in particular your IP address, your location, the browser you are using, referral source, length of your visit and pages you have opened.

In addition to other uses set forth in this Privacy Policy, we may use personal information to improve your browser experience by personalizing the Web pages and improving the registration service. By completing a registration form on our website, you consent to receiving e-mails from LEAD Innovation. The e-mails contain information about useful content and offers.

We will not make your personal data, which we process for sending the e-mails, available to third parties. You can unsubscribe from these e-mails at any time with effect for the future:

- by clicking on the unsubscribe link contained in every e-mail

- by e-mail to office@lead-innovation.com

- by letter to LEAD Innovation Management GmbH, Sandwirtgasse 12/1, 1060 Vienna, Austria.

We use navigation information to operate and improve the Websites and our registration service. We use navigational information alone or in combination with personal information to send you personalized information about our company. Navigation information is not shared with third parties.

Data processed and purpose of data processing

We process the following personal data and data categories

  • Master data (name, title, title, gender)
  • Contact details (e.g. address, telephone number, fax number, e-mail address)
  • Data about professional situation (occupation, function in the company, etc.)
  • Activity data (access times, pages visited, interests, etc.)
  • Metadata (device information, IP addresses, location data, etc.)
  • Log files

The data processed by us, unless provided by you, originates from the following publicly available sources:

From your website or the website of your company/employer, from your social media profiles, from telephone directories or other directories available on the Internet.

Our data processing serves the following purposes:

  • Marketing and sales (incl. realization of lotteries)
  • Direct advertising and newsletter
  • Lead Generation, Lead Nurturing, Lead Qualification
  • Website analysis and optimization
  • Conversion Optimization

Legal basis for data processing

We process personal data in accordance with the applicable data protection laws, in particular the provisions of the DSGVO. The processing carried out by us is therefore based in each case on a valid legal basis. In detail:

  • Consent (Art 6 para 1 lit a DSGVO): If you provide us with data when using our website and thereby accept our data protection guidelines, the data processing is based on your consent.

Example: You actively provide us with data when downloading a white paper.

You can revoke your consent to data processing at any time. The data processing will then be terminated unless there is another legal basis for it. The revocation of your consent does not affect the legality of the data processing carried out up to this point in time.

  • Protection of legitimate interests (Art. 6 para. 1 lit. f DSGVO)
    In some cases, legitimate interests form the legal basis for data processing. This is the case, for example, when we collect data for the legitimate initiation of customer contacts.

In these cases, our legitimate interests are either in the exercise of our business activities or in the initiation of business transactions or the promotion of our services.

For the fulfilment of contractual obligations (Art. 6 para. 1 lit b DSGVO):
If you conclude a contract with us, we process the personal data necessary for its fulfilment.

Recipients or categories of recipients of personal data

We transmit the data concerning you to the following recipients or categories of recipients:

  • HubSpot Germany GmbH and affiliated companies (in particular HubSpot Inc)

Transfers to third countries or international organizations

The processed data may be transferred to the following third countries/ international organizations:

  • All data is processed on the HubSpot marketing platform and therefore transmitted to HubSpot, Inc. and its affiliated companies. Although HubSpot has operated a data center in Frankfurt since spring 2018, HubSpot cannot guarantee that data will not be transferred to the USA.

HubSpot, Inc. participates in and is certified to comply with the EU-US Privacy Shield Agreement and the Swiss-US Privacy Shield Agreement. The following affiliated companies comply with the privacy principles of the Privacy Shield: HubSpot Ireland Limited, HubSpot Australia Pty Ltd, HubSpot Asia Pte Ltd and HubSpot Japan KK. HubSpot has undertaken to treat all personal data obtained from member states of the European Union (EU) and from Switzerland in accordance with the applicable principles of the Privacy Shield Agreement. For more information on the Privacy Shield Agreement, see the Privacy Shield List on the U.S. Department of Commerce homepage.

Duration of data storage

We delete your personal data if you revoke a consent on which the processing is based and there is no other legal basis for further processing.

In addition, we delete the data stored with us as soon as they are no longer required for their purpose and there are no legal obligations to retain them. If data are not deleted because they still have to be stored, their processing will be restricted, i.e. the data will be blocked and not processed for other purposes. This applies, for example, to user data which must be stored for commercial or tax reasons. As a rule, there is a statutory retention period of seven years (§ 132 BAO and § 212 UGB) for data necessary for the fulfilment of the contract. In addition, we retain personal data originating from contractual relationships, insofar as this is necessary to assert or defend against any claims for damages, until the expiry of limitation periods (currently 30 years) or until the end of legal disputes.

Information about your rights as a data subject

As the person concerned, you can request information about the processing of your personal data,
if necessary, demand the correction of this data, the deletion of the data or the restriction of data processing if the legal requirements are met. Objection to data processing which is based on a justified interest or a public interest and assert your right to data transfer (provision of data provided by you in a common format).

You also have the right to lodge a complaint with the data protection authority if you consider that your rights have been infringed by the data processing we carry out.

To exercise these rights, please contact us by e-mail at office@lead-innovation.com or by post at LEAD Innovation Management GmbH, Sandwirtgasse 12/1, 1060 Vienna. We will respond to your request for modification, correction or deletion of your data within a reasonable time and inform you of the action taken.

Information on the reasons for processing the data and the consequences of not providing such data

The requested data is required

  • to use all the features of our website and subscription service
  • to assist you with your Buyers Journey with helpful content
  • in the case of the conclusion of contracts with us for the handling of the contractual relationship

If you do not provide the information we request, we will not be able to provide the above services or will not be able to provide them in full. If you choose to enter into a contract with us and do not provide the information we collect, we will generally refuse to do so.

Security of your personal data

We use various security technologies and procedures to help protect your personal information from unauthorized access, use or disclosure. We protect the personal information you provide on computer servers in a controlled, secure environment. There they are protected from unauthorized access, use and disclosure. When personal information (such as a credit card number and/or geoposition) is collected on our websites and/or transmitted to other websites, it is protected by the use of encryption (such as a Secure Socket Layer (SSL) protocol). If you have any questions about the security of your personal information, please contact us at office@lead-innovation.com

HubSpot subscription service

We use HubSpot Inc.'s subscription service for marketing and lead generation purposes. With the help of this subscription service, visitors can find out more about our company, download content and provide their contact details or other demographic information. This information is stored and administered on the servers of HubSpot Inc. or of affiliated companies (e.g. HubSpot Germany GmbH). On the basis of this information, visitors can be contacted regarding their interest in our goods or services and interact with us. Information about HubSpot's handling of your personal data can be found under the following link: Datenschutzrichtlinie HubSpot

Clear Gifs

We use Clear Gifs software which helps us to improve our registration service. This service provides us with information about the quality of our content. Clear gifs are small graphics with a unique identification (similar to cookies) that help analyze the usage behavior of website visitors.

Unlike cookies, which are stored on visitors' computers, clear gifs contained on web pages and in emails are invisible and usually the size of a dot. We use clear gifs in our HTML-based emails to detect which emails have been opened. This allows us to assess the effectiveness of communication activities and marketing. We associate this information with personal data.

You can unsubscribe from these emails at any time by clicking on the "Unsubscribe" link at the bottom of each email or by sending emails or a letter (please mention the word "unsubscribe" in the subject line).


We use cookies to analyze trends, administer the site, track your movements on our site and your use of our site, and gather demographic information about our users in aggregate.

Cookies are used by us to personalize your online user experience. A cookie is a text file that is placed on your hard drive by a web server. Cookies do not execute any programs on your computer and do not store any viruses there. Cookies are assigned exclusively to you and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide you with time-saving, practical features. Cookies are used to indicate to the web server when you return to a particular page. For example, if you personalize pages on our websites or register for the subscription service, we may retrieve your specific information on subsequent visits using a cookie. When you return to the same website, your previously provided information may be retrieved so that you can easily use the features that are tailored to you.

You have the option of accepting or rejecting cookies. Most web browsers automatically accept cookies, but you can usually change your browser settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of our offerings.

Log files – HubSpot Tracking Tool

This information may include the following: Your IP address, browser type, domain name, Internet Service Provider (ISP), files viewed on our website (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and addresses of websites from which you accessed our website. If we have your personal information (name, address, etc.) because you have provided it to us, that information will be linked to the log information (device and activity data) referred to in this paragraph so that the log data is also personal.

Use of Google Analytics

We use the web analysis service Google Analytics of Google Inc. "("Google") web analysis service. The legal basis for the associated data processing is Art. 6 para. 1 lit f DSGVO (legitimate interests, including interest in the analysis and optimization of our website).

Google uses cookies. The information generated by the cookie about users' use of the website is generally transmitted to and stored by Google on servers in the United States. Google is certified under the Privacy Shield Agreement, providing a guarantee of compliance with European data protection law.

Google uses this information on our behalf in order to evaluate visits to our website and in this context to create reports and statistics and to provide other services associated with the use of our website. Pseudonymous user profiles of the users can be created from the processed data.

We use Google Analytics to ensure that ads placed within Google's advertising services are only displayed to users who have shown interest in our website or who have certain characteristics ("remarketing" or "Google Analytics Audiences").

We use Google Analytics only with activated IP anonymization. The IP address of the user is therefore shortened by Google within the European Union or the EEA and thus made unrecognizable. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users may refuse the use of cookies by selecting the appropriate settings on their browser, however please note that if you do this you may not be able to use the full functionality of this website. They can also prevent the transmission to Google of the data generated by the cookie and related to their use of the online service and the processing of this data by Google by downloading and installing the browser plugin available under the following link.

Further information on the use of data by Google, setting and opposition options can be found on the websites of Google Partners, Google Ads and here.

Use of Google Search

The search box on our website ("Search Box") is provided by Google Inc ("Google"). You acknowledge and agree that Google's Privacy Policy applies to your use of the Search Box and that by using the Search Box, you agree to Google's use of your personal information in accordance with the Privacy Policy.

Use of Facebook-Plugins (Like-Button)

Our website includes plugins from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. You can recognize the Facebook plugins by the Facebook logo or the "Like" button on our page. An overview of the Facebook plugins can be found here.

When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate visiting our pages with your user account.

We would like to point out that, as the provider of the pages, we do not have any knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's privacy policy. If you do not want Facebook to be able to assign visits to our pages to your Facebook user account, please log out of your Facebook user account.

Use of Twitter

On our website, functions of the Twitter service are integrated. These functions are offered by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transferred to Twitter in the process. We would like to point out that, as the provider of the pages, we do not have any knowledge of the content of the transmitted data or its use by Twitter. Further information on this can be found in Twitter's privacy policy. You can change your data protection settings on Twitter in the account settings.

Use of Google+

Our website uses the "+1″" button of the social network Google Plus, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). The button can be recognized by the sign "+1″ on a white or colored background. If you call up a website on our website that contains such a button, your browser establishes a direct connection with Google's servers. The content of the "+1″" button is transmitted by Google directly to your browser and integrated into the website by it. We therefore have no influence on the extent of the data that Google collects with the button, but assume that your IP address is also recorded. For the purpose and scope of data collection and the further processing and use of the data by Google, as well as your rights in this regard and setting options to protect your privacy, please refer to Google's data protection information on the "+1″" button.

If you are a Google Plus member and do not want Google to collect information about you via our website and link it to your Google stored member information, you must log out of Google Plus before visiting our website.

Use of LinkedIn

Our website uses the "LinkedIn Share-Button". LinkedIn, based in Mountain View/USA, is a web-based social network with an office in Ireland: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. Users residing outside the United States enter into a User Agreement with LinkedIn Ireland U.C.. LinkedIn has been part of Microsoft since December 2016. LinkedIn receives information about your visits and interactions with services provided by third parties when you log in through LinkedIn and use our "LinkedIn Share Button". Privacy settings can be made in the account settings. You can find more information about data protection at LinkedIn here.


Our registration service enables visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information is stored on servers of our software partner HubSpot. It may be used by us to contact visitors to our website and to determine which services of our company are of interest to them. All information collected by us is subject to this data protection provision. We use all information collected exclusively to optimize our marketing. HubSpot is a software company based in the USA with a subsidiary in Ireland: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500, https://www.hubspot.de. More information about HubSpot's privacy policy can be found here. All HubSpot resources on EU data protection can be found here.


We send newsletters and other electronic messages containing advertising information (hereinafter referred to as "newsletters") only with the consent of the recipient. Newsletters generally contain information about our products, offers, promotions and the activities of our company.

The registration to our newsletter takes place via our website. To log the registration, the registration and confirmation time as well as the IP address are stored.

Dispatch service provider: The newsletter is dispatched by HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, phone: +353 1 5187500, https://www.hubspot.de

HubSpot is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with the European level of data protection.

The dispatch service provider generally uses the processed data in pseudonymous form (i.e. without allocation to a user) for the optimisation or improvement of its own services (e.g. for the technical optimisation of the dispatch and the presentation of the newsletter or for statistical purposes). However, the dispatch service provider does not use the data to contact the recipients of the newsletter itself. He also does not pass on the data.

The newsletters contain a so-called "web-beacon", i.e. a file the size of a pixel, which is called up by the server of the dispatch service provider when the newsletter is opened.

Technical information (type of browser, system data, e.g. IP address) is collected. This information is used for the technical improvement of the services. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked.

This information can be assigned to the individual newsletter recipients. However, it is not our aim to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Cancellation/revocation - You can revoke your consent to receive our newsletter at any time. Thus your consents to its dispatch by the dispatch service provider and the statistical analyses expire at the same time. A separate revocation of the shipment by the shipping service provider or the statistical analysis is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and cancelled their subscription, their personal data will be deleted.


We constantly check and update the content that we have published on our website. We assume no liability or guarantee for the topicality, correctness and completeness of the published contents.

Do you have any questions about our privacy policy regulations?

Then get in touch with us. We will be happy to inform you!

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