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Innovation

New business development

In innovation management, the path to success takes you from the comfort zone to the growth zone. New business models mean that everything is new. We accompany you along the way, with our experience and the right methods.

The challenge

Competitive pressure

Reconsider the logic of your own business operations.

  • Create innovations of maximum novelty. 
  • Establish a second foothold, and generate sales in previously unknown markets.
  • Free yourself of existing dependencies. 
 
The solution

Business development

Step out of your comfort zone.

  • Our research team evaluates the probability of success, selling power, and growth prospects.
  • We identify specific problems (pain points) in the markets.
  • We support you with the development of radical and disruptive innovations. 
The result

New markets

Growth in new markets.

  • We accompany you from the idea to finished prototype.
  • Your disruptive innovation conquers new markets.
  • New lines of business with which you generate additional sales.
Develop a strategy

What potential can new business development unleash?

What potential can new business development unleash?

When many think of innovation, they think of product or process innovations. However, there are many other fields in which innovation management occurs.
New business development is the most complex and high-risk form of generating new revenue. Previously unknown markets are opened up in this process with a new product or service and a new business model. A new player can turn the rules of the game of these markets upside down. This requires some vigor, persistence, and courage, because the needs of customers must be better served or new needs must be stimulated.

Disruptive innovation

Stand out from the competition with new business development

Stand out from the competition with new business development

Market, business model, product, or process innovation. Which is it to be? This question is not posed with new business development, since here we go all all-in and turn to new lines of business with innovations.
On the one hand, you diverge from the existing competition and gain experience in a new field of business; on the other, you enter a different market and can stand out from the competition with your fresh perspective.

(R)evolution

New business development means growth and development

  • Develop innovation with a high degree of novelty.
  • Open up new sources of revenue.
  • Shape new markets with your experience.
  • Learn from new lines of business.

Why we are the right innovation partner

approach1
You lead you company into new business areas. With 20 years of experience in the industry, we increase your chances of success.
approach2
You take brave steps towards the future. Our team of researchers surveys the pain points and identifies opportunities.
approach3
You increase the rate of success. We reduce your risk of flopping with our structured procedure and holistic approach.
Product Folder Lead New Business Development EN
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Request a free white paper now and conquer new markets

For established companies and start-ups alike, new business development is one of the most important organizational competencies for a lasting competitive advantage.

We have covered which advantages new business development entails and how you successfully attract new target groups in this white paper.

This is how we do it …

Three steps to new business development

  1. Together we define the permitted playing field for your future line of business.
  2. In a competency analysis, we contrast your company's strengths, weaknesses, and unique selling points with new lines of business.
  3. We evaluate your opportunities in new fields of business (if necessary, supported by our network of experts) and support market entry.

Enter new territory with new business development

New business development is complex and high-risk. At the same time, through disruptive and radical innovation, it promises sales in new lines of business. Previously unknown markets are opened up with a new product or service and a new business model. In some cases, even your brand might change.

Grafik_New Business Development_EN-1

Enter new territory with new business development

New business development is complex and high-risk. At the same time, through disruptive and radical innovation, it promises sales in new lines of business. Previously unknown markets are opened up with a new product or service and a new business model. In some cases, even your brand might change.

This route to generating new revenue is challenging. New business development is suitable for companies who want to develop new business models from a position of strength, are able to invest money and resources to do this, and are able to make provisions for a relatively high risk of failure.

In order to minimize the risk of new business development, we advise you to learn the new market and become highly familiar with the new customers.

Neuland betreten mit New Business Development

New Business Development, ist die komplexeste und risikoreichste Form, neuen Umsatz zu generieren. Mit einem neuen Produkt oder Service und einem neuen Geschäftsmodell wird ein bis dato unbekannten Markt erschlossen. In manchen Fällen bleibt nicht einmal die Marke bestehen.

Dieser Weg, neuen Umsatz zu generieren, steht freilich nicht allen Unternehmen offen. Betriebe, die relativ rasch neue Einkünfte brauchen, ist diese Methode nicht anzuraten. New Business Development ist vielmehr für jene Unternehmen ideal, die aus einer Position der Stärke neue Geschäftsmodelle entwickeln wollen, dafür Geld und Ressourcen in die Hand nehmen können und wollen und sich des relativ hohen Risikos des Scheiterns bewusst sind.

Um das Risiko im New Business Development zu minimieren, raten wir Ihnen, den neuen Markt und die neuen Kund:innen besonders gut kennenzulernen.

The methods

The lead user method

The driving force behind innovation is often advanced users with a sense for customer requirements and the markets of tomorrow. We use these attributes in the lead user approach: experts in our global lead user network enhance your innovation projects with a wealth of experience and active collaboration.

Service design

Customer-focused services leave a lasting impression. With the service design approach, we develop an understanding for customer expectations and needs together with you. With this knowledge, we design the interaction along the customer journey to be more intuitive. Consequently, you excite customers and trust in your brand grows.

Design thinking

Design thinking solves problems systematically and accelerates the innovation process. The customer-focused approach is suitable for the development of better products, services, and business models. In an iterative and agile design process, we analyze the problem, identify solutions, and test the result together with you.

Agile project management

With innovation projects, the result is mostly uncertain and requires agility, flexibility, and quick results. Agile project management simplifies the customer-focused development of high-quality innovations, especially in product development. Work in agile teams is efficient, and the results are quickly visible.

The innovation contest

The innovation contest allows new ideas to emerge in your company. An internal competition for ideas makes the creativity of your employees visible and unveils the unexpected potential of staff. You fill your ideas pipeline efficiently and with structure, while promoting a positive culture of innovation at the same time.

Innovationsprozess als Erfolgsfaktor einführen

Grundsätzlich geht es bei Innovationsprozessen in Unternehmen darum, einen klaren Rahmen zu schaffen, der festlegt, wie Ideen im Unternehmen eingebracht, wie sie weiterverfolgt und wie sie auf den Markt gebracht werden. 

Innovationsprozess als Erfolgsfaktor einführen

Grundsätzlich geht es bei Innovationsprozessen in Unternehmen darum, einen klaren Rahmen zu schaffen, der festlegt, wie Ideen im Unternehmen eingebracht, wie sie weiterverfolgt und wie sie auf den Markt gebracht werden. 

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“Viele Sachverhalte werden von uns intern als selbstverständlich wahrgenommen und nicht mehr hinterfragt. Oft hilft ein Blick von außen, um sich von alten Denkmustern zu lösen.”

“Viele Sachverhalte werden von uns intern als selbstverständlich wahrgenommen und nicht mehr hinterfragt. Oft hilft ein Blick von außen, um sich von alten Denkmustern zu lösen.”

“Viele Sachverhalte werden von uns intern als selbstverständlich wahrgenommen und nicht mehr hinterfragt. Oft hilft ein Blick von außen, um sich von alten Denkmustern zu lösen.”

“Viele Sachverhalte werden von uns intern als selbstverständlich wahrgenommen und nicht mehr hinterfragt. Oft hilft ein Blick von außen, um sich von alten Denkmustern zu lösen.”

Ing. Reinhard Mäserk ehem. Entwicklungsleiter
Frank Bistrick Abteilungsleiter Produktentwicklung
Katrin Moser Product Manager
Frank Bistrick Abteilungsleiter Produktentwicklung
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