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House of Innovation – comprehensively innovative

Guiding new things to success requires holistic innovation management. With a clear innovation strategy, processes, and the structured handling of ideas and inventions, the House of Innovation strengthens the willingness of your employees to innovate.

The challenge

Capacity for innovation

Innovation management needs to be considered holistically – then your company's capacity for innovation will grow.

  • You must know and understand the actual situation in your organization.
  • Innovative strength arises through clear responsibilities, accepted processes, and the correct methods.
  • If innovation strategy and a culture of innovation are missing, your employees' willingness to innovate will not flourish.
The solution

Manage innovations

Together, we analyze your innovation management in detail and awaken your unused innovative strength.

  • We jointly devise processes and methods with which you systematically produce something new.
  • Hand in hand, we identify the blank spots in your innovation strategy.
  • With a clear view of innovation management, we create a resilient culture of innovation. 
The result

Innovative strength

With the House of Innovation, you work towards innovations according to a holistic management approach.

  • Thanks to clear structures and processes, better and quicker decisions are made.
  • Your innovation management becomes strengthened and an integral component of the organization.
  • Innovative strength increases measurably.
Structured and holistic

What is holistic innovation management?

What is holistic innovation management?

Holistic innovation management takes into account every department within an operation: From the innovation strategy, to structures, methods, and processes, right through to a culture of innovation. The House of Innovation vividly illustrates the approach of holistic innovation management and clarifies the interdependencies of different elements. This means you know which buttons to press to enhance your innovative strength. An important aspect of this approach is an evaluation of the maturity level of innovation management within your organization. Such a maturity model allows you to evaluate the current state of your innovation practices and understand how you can improve them.

The key factors we use to assess your organization's innovation maturity can also be found in ISO 56002, for example. This standard is the internationally recognized standard for a comprehensive innovation management system. By implementing holistic innovation management practices and complying with ISO 56002, organizations can optimize their capacity for innovation and ensure long-term success.

Innovation methods

How do you achieve a House of Innovation?

How do you achieve a House of Innovation?

A comprehensive view of one's own innovation management appreciably improves innovative strength. What is important here is that the model must befit the organization.
With the House of Innovation, the blank spots in the existing innovation management of a company are analyzed in the first step. The actual-situation analysis, which determines the maturity level of innovation management, provides an understanding of the 4 building blocks: Strategy, process and methods, structure, and culture of innovation.
After this follows an evaluation of the results using an innovation scorecard. This shows where there is a need for action and in which areas the company is well set up. Derived from this, together we build your House of Innovation.

House of Innovation

Advantages of holistic, strategic innovation management

  • Know the strengths and weaknesses of your innovation management
  • More innovative strength through a holistic approach
  • Common understanding for innovation
  • Improved willingness of your employees to innovate

Why we are the right innovation partner

You increase sales from successful innovations. We take an analytic approach and systematically improve your innovation management. 
You make your company innovative. We bring along 20 years of experience in the shaping of cultures, structures, processes, and methods. 
Your company will live and breathe innovation. Our holistic approach to innovation management is tried and tested in established companies.
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How decision makers engender modern innovation management

The “house of innovation” offers a holistic solution for operational and strategic innovation management. It enables you to consistently pursue your innovation strategy and innovate on a regular basis.

Ensure your company remains competitive and innovative by using the “house of innovation” as a model.

In this paper, you will learn which measures you can take immediately and which long-term steps you should consider for holistic innovation management.

This is how we do it …

Three steps to the House of Innovation

  1. We start with an innovation audit and create an innovation scorecard with the strengths and weaknesses of the current organization.
  2. Together, we define the measures for a functioning House of Innovation.
  3. We support the implementation and check if and to what extent the measures are taking effect.

The innovation scorecard

This analysis with the innovation scorecard reveals how effective your innovation management is and shows the areas with development potential in a clear dashboard.

The innovation scorecard

This analysis with the innovation scorecard reveals how effective your innovation management is and shows the areas with development potential in a clear dashboard.


The House of Innovation

The House of Innovation is a multi-stage model for holistic, strategic innovation management. In the simplified view, the model shows the building blocks for successful innovation. The model is thus the ideal starting point for systematically analyzing innovation management in an organization and applying it according to requirements. 

The culture of innovation forms the basis for the House of Innovation. The structure, innovation process, and the innovation methods are built on this foundation. The roof forms the innovation strategy

The exact configuration of the individual 'building blocks' and 'rooms' depends on the respective organization. The House of Innovation is therefore not a blueprint that is easily transferred, but rather adapted to the respective company.

To do this, we determine the actual situation in a first step and then take a look at the target situation. For a comprehensive analysis, we speak to employees from various departments of the company and make deductions for holistic innovation management.

The result: Your company-specific innovation scorecard. Building on this, we work together to develop the "house of innovation", tailor-made for your organization. A comprehensible depiction of the company's innovation management based on a common understanding of all employees. 

The House of Innovation – the multi-stage model is composed of the building blocks culture of innovation, structure, innovation processes, innovation methods, and strategies.

The methods

The lead user method

The driving force behind innovation is often advanced users with a sense for customer requirements and the markets of tomorrow. We use these attributes in the lead user approach: experts in our global lead user network enhance your innovation projects with a wealth of experience and active collaboration.

Service design

Customer-focused services leave a lasting impression. With the service design approach, we develop an understanding for customer expectations and needs together with you. With this knowledge, we design the interaction along the customer journey to be more intuitive. Consequently, you excite customers and trust in your brand grows.

Design thinking

Design thinking solves problems systematically and accelerates the innovation process. The customer-focused approach is suitable for the development of better products, services, and business models. In an iterative and agile design process, we analyze the problem, identify solutions, and test the result together with you.

Agile project management

With innovation projects, the result is mostly uncertain and requires agility, flexibility, and quick results. Agile project management simplifies the customer-focused development of high-quality innovations, especially in product development. Work in agile teams is efficient, and the results are quickly visible.

The innovation contest

The innovation contest allows new ideas to emerge in your company. An internal competition for ideas makes the creativity of your employees visible and unveils the unexpected potential of staff. You fill your ideas pipeline efficiently and with structure, while promoting a positive culture of innovation at the same time.

Innovation studio

In the Innovation Studio, we work together on the next big innovation from your company. When doing so, we take on the risks in the early phase of your innovation project. This way you reduce development costs and increase innovation success.

Innovationsprozess als Erfolgsfaktor einführen

Grundsätzlich geht es bei Innovationsprozessen in Unternehmen darum, einen klaren Rahmen zu schaffen, der festlegt, wie Ideen im Unternehmen eingebracht, wie sie weiterverfolgt und wie sie auf den Markt gebracht werden. 

Innovationsprozess als Erfolgsfaktor einführen

Grundsätzlich geht es bei Innovationsprozessen in Unternehmen darum, einen klaren Rahmen zu schaffen, der festlegt, wie Ideen im Unternehmen eingebracht, wie sie weiterverfolgt und wie sie auf den Markt gebracht werden. 


Das House of Innovation


Das House of Innovation

Das House of Innovation ist ein mehrstufiges Modell für ein ganzheitliches, strategisches Innovationsmanagement. In der vereinfachten Darstellung zeigt das Modell die Bausteine für erfolgreiche Innovation. Damit ist das Modell die ideale Ausgangslage, um Innovationsmanagement in einer Organisation systematisch zu analysieren und entsprechend den Bedürfnissen aufzusetzen. 

Die Basis des House of Innovation bildet die Innovationskultur. Auf diesem Fundament bauen die Struktur sowie der Innovationsprozess und die Innovationsmethoden auf. Das Dach bildet die Innovationsstrategie

Die genaue Ausgestaltung der einzelnen Bauelemente und Räume hängt von der jeweiligen Organisation ab. Das House of Innovations ist somit keine Blaupause, die sich einfach übertragen lässt.

Wir erheben daher mit unseren Kunden in einem ersten Schritt den Ist-Zustand und sehen uns dann den Soll-Zustand an. Bei dieser ganzheitlichen Betrachtung werden Mitarbeiter:innen aus verschiedenen Bereichen des Unternehmens eingebunden. Das Ergebnis: ein verständliche Darstellung des unternehmenseigenen Innovationsmanagement, das auf einem gemeinsamen Verständnis aller Mitarbeiter:innen beruht. Damit sind die Entwicklungsfelder für Neues sichtbar und die Innovationsbreitschaft im Unternehmen steigt

Want to learn more? Get in touch with us now and arrange a consultation date.

“Many issues are taken for granted by us internally and are no longer questioned. A look from the outside often helps to detach oneself from old patterns of thinking.”

"Everyone talks about innovation. And how important good innovation management is. Lead was the first to show how it works. And that was no accident: precise and detailed preliminary work, a structured and excellently organized Lead User Conference and a great and competent Lead team helped us to this success."

Frank Bistrick Head of Product Development, Westfälische Provinzialversicherung
Dr. Dr. Ildikó Amann-Zalán fmr. Head Medical Affairs & QM, Roche Diagnostics GmbH
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Success stories

Joint success. The innovation excellence of our customers.


Sandwirtgasse 12/1
1060 Vienna
+43 1 288 73 65 


718 Walt Whitman Rd., Unit #672
Melville, NY 11747
+1 516 456 3656

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