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About us

We are the constant in your change

We are Lead Innovation. The innovation partner for established companies. We have been supporting leading industrial enterprises around the world for 20 years. One of our recipes for success – our holistic approach. If you don't want to merely produce a one-hit wonder, we are the right for you. 

Excellent cooperation

The power to innovate stems from the correct interplay between strategy, structure, process, method, and culture.

For established companies, the capacity for innovation is a core competence with which they secure their economic future. Whether as a trendsetting pioneer or a space-creating innovation partner, Lead Innovation takes on the challenges of its clients with fierce passion.

20 years as an innovation partner

For two decades, we have been looking closely and listening carefully. This has made us the preferred innovation partner for established companies from various sectors for many years.

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With our holistic approach, we break open rigid structures and enable non-stop innovation with which you achieve sustained success and growth. 

+20k experts

Our worldwide network of lead users and experts is unique and has helped many manufacturing businesses to solve the trickiest of problems. 

1st class team

You can be certain of your success. Our innovation managers and researchers are top class and work passionately on your innovation projects. 

Excellent cooperation and success are built on curiosity, trust, competence, flexibility, and interconnection.

These are our principles

Curiosity

Curiosity

Success arises through innovation. Curiosity is the driving force for new things. Our unquenchable thirst for discovery turns vision into reality.

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Trust

For a cooperation based on trust, we interact with our partners and customers on equal terms. This is the basis for our success.

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Competence

With our competencies, we contribute to our clients' success. We are aware of this responsibility and ensure the highest quality of our services through comprehensive know-how and continuous further development.

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Flexibility

Shaping the future means being flexible. We appreciate the individual requirements of our customers and adapt ourselves to external framework conditions.

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Interconnection

Connecting with others enhances our knowledge. Based on this belief, we keep our eyes and ears open for what's new and rev up our customers' innovation engine.

Interaction on equal terms

Daniel Zapfl
CEO & Partner
Daniel Zapfl
CEO & Partner

Allows ideas to become reality and for those around him to surpass themselves. Likes Nikola Tesla, Leonardo da Vinci, and inventors of all kinds. Not a fan of dogma.

#innovationmanagement

Tanja Eschberger-Friedl
COO
Tanja Eschberger-Friedl
COO

Loves that first coffee on a Monday morning, structure, and sophisticated sarcasm. No patience for late meal deliveries. As a genuine multitasking talent, she lives innovation management 24/7.

#innovationstrategy

Brian Fried
VP Business Development USA
Brian Fried
VP Business Development USA

Finds inventors in the land of unlimited opportunity. Does great things and will tell you about it. As a born inventor, has a gift for problem-solving.

#inventor

Julian Eberling
Senior Innovation Expert
Julian Eberling
Senior Innovation Expert

As a skipper, he keeps calm even in rough seas; a characteristic he also brings to bear on innovation projects. Never one to turn down a roller coaster ride.

#newbusinessdevelopment

Karin Belay
Project Manager
Karin Belay
Project Manager

Brave pioneer. Driven by determination, communication, and optimism. Finds peace in her encounters with nature and people.

#communicationmatters

Adrian Köhler
Finance Manager
Adrian Köhler
Finance Manager

Adrian makes numbers speak and gets budgets in order. He finds the same beauty in Excel spreadsheets that others find in works of art. He believes that sound finances are the foundation of every great idea.

#finance

You have a vision – we bring it to life.

Sometimes it is a product innovation that rejuvenates your range; or a service innovation with which you stand out on the market. However, it could also be a holistic approach for non-stop innovations. Let's talk about how we can support you with our services.

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Career opportunity

Want to become a part of our team?

Like how we work and want to help shape the future of established companies yourself? Visit our careers page and learn more about our vacancies. 

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Austria

Sandwirtgasse 12/1
1060 Vienna
+43 1 288 73 65 

USA

718 Walt Whitman Rd., Unit #672
Melville, NY 11747
+1 516 456 3656

© 2026 LEAD Innovation Management GmbH