Create unique customer experiences
In order to be able to offer customers unique experiences today, a company needs to know its needs and the famous Customer Journey particularly well. Service design therefore means providing a unique experience for customers throughout the ecosystem, including the touch points and channels they have with a company or brand that are important to them.
In order to improve this customer journey in a company and to design special services, the pain points that disturb the customers along the customer journey must first be collected. These need to be prioritized by influence, and then consider how you can improve them. The customer and his needs, as well as the goal he wants to achieve, are always at the centre of the process.
It is particularly important that customers do not only see individual touch points, but also evaluate the overall experience they have with a company. Which are the most important touch points for customers, and how can the knowledge about them be used to turn customers into real fans through enthusiasm? At the end of the day, that's what counts.