Innovation
Innovation analysis according to ISO 56002 – holistic innovation with the House of Innovation
The House of Innovation is based on the principles of ISO 56002 and enables a comprehensive analysis of your innovation management. The analysis reveals your organization’s level of innovation maturity: it identifies strengths, areas for improvement, and specific areas of action across all relevant dimensions of a successful innovation management system.
The challenge
Understanding innovation capabilities
An objective assessment of innovation management is the foundation for sustainable innovation success.
- Many companies engage in a wide range of innovation activities but lack clear insight into their effectiveness.
- Strengths, weaknesses, and opportunities for improvement often remain hidden.
- Without a structured analysis, it is difficult to set the right priorities for further developing innovation capabilities.
The solution
Innovation analysis according to ISO 56002
The House of Innovation enables a comprehensive analysis of all relevant elements of a successful innovation management system.
- The analysis evaluates strategy, processes, structure, and culture based on established best practices.
- The dimensions are aligned with the principles of ISO 56002 and provide a structured assessment of the current state of affairs.
- This holistic approach highlights specific areas for action and opportunities for development.
The result
Measures for more innovative strength
The analysis provides a solid foundation for the targeted development of your innovation capabilities.
- You gain insight into the current maturity level of your innovation management.
- Strengths and areas for improvement are systematically identified and prioritized.
- Specific recommendations for action will support the further development of your innovation management system.
Structured in accordance with ISO 56002.
What is holistic innovation management?
What is holistic innovation management?
Holistic innovation management takes into account every department within an operation: From the innovation strategy, to structures, methods, and processes, right through to a culture of innovation. The House of Innovation vividly illustrates the approach of holistic innovation management and clarifies the interdependencies of different elements. This means you know which buttons to press to enhance your innovative strength. An important aspect of this approach is an evaluation of the maturity level of innovation management within your organization. Such a maturity model allows you to evaluate the current state of your innovation practices and understand how you can improve them.
The key factors we use to assess your organization's innovation maturity can also be found in ISO 56002. This standard is the internationally recognized standard for a comprehensive innovation management system. By implementing holistic innovation management practices and complying with ISO 56002, organizations can optimize their capacity for innovation and ensure long-term success.
Determine the level of maturity.
How do you get to a House of Innovation?
How do you get to a House of Innovation?
A comprehensive view of one's own innovation management appreciably improves innovative strength. What is important here is that the model must befit the organization.
With the House of Innovation, the blank spots in the existing innovation management of a company are analyzed in the first step. The actual-situation analysis, which determines the maturity level of innovation management, provides an understanding of the 4 building blocks: Strategy, process and methods, structure, and culture of innovation.
After this follows an evaluation of the results using an innovation scorecard. This shows where there is a need for action and in which areas the company is well set up. Derived from this, together we build your House of Innovation.
Innovation analysis according to ISO 56002
Advantages of holistic, strategic innovation management
- Know the strengths and weaknesses of your innovation management
- More innovative strength through a holistic approach
- Common understanding for innovation
- Improved willingness of your employees to innovate
Why we are the right innovation partner

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How decision-makers create a modern innovation management
The House of innovation offers a holistic solution for operational and strategic innovation management in accordance with ISO 56002. It enables you to consistently pursue your innovation strategy and innovate on a regular basis.
Ensure your company remains competitive and innovative by using the House of Innovation.
In this paper, you will learn which measures you can take immediately and which long-term steps you should consider for holistic innovation management.
- We start with an innovation analysis in accordance with ISO 56002 and create an innovation scorecard that outlines the strengths and weaknesses of the current organization.
- Together, we define the measures for a functioning House of Innovation.
- We support the implementation and check if and to what extent the measures are taking effect.
Innovation analysis according to ISO 56002 using the House of Innovation
The House of Innovation reflects the core elements of the international standard ISO 56002 for innovation management systems. This provides companies with a structured assessment of their current status and a solid foundation for further developing their innovation capabilities.
The House of Innovation is a multi-stage model for holistic, strategic innovation management. In the simplified view, the model shows the building blocks for successful innovation. The model is thus the ideal starting point for systematically analyzing innovation management in an organization and applying it according to requirements.
The culture of innovation forms the basis for the House of Innovation. The structure, innovation process, and the innovation methods are built on this foundation. The roof forms the innovation strategy.
The exact configuration of the individual 'building blocks' and 'rooms' depends on the respective organization. The House of Innovation is therefore not a blueprint that is easily transferred, but rather adapted to the respective company.
To do this, we determine the actual situation in a first step and then take a look at the target situation. For a comprehensive analysis, we speak to employees from various departments of the company and make deductions for holistic innovation management.
The result: Your company-specific innovation scorecard in accordance with ISO 56002. Building on this, we work together to develop the House of Innovation, tailor-made for your organization. A comprehensible depiction of the company's innovation management based on a common understanding of all employees.
The methods
The lead user method
The driving force behind innovation is often advanced users with a sense for customer requirements and the markets of tomorrow. We use these attributes in the lead user approach: experts in our global lead user network enhance your innovation projects with a wealth of experience and active collaboration.
Service design
Customer-focused services leave a lasting impression. With the service design approach, we develop an understanding for customer expectations and needs together with you. With this knowledge, we design the interaction along the customer journey to be more intuitive. Consequently, you excite customers and trust in your brand grows.
Design thinking
Design thinking solves problems systematically and accelerates the innovation process. The customer-focused approach is suitable for the development of better products, services, and business models. In an iterative and agile design process, we analyze the problem, identify solutions, and test the result together with you.
Agile project management
With innovation projects, the result is mostly uncertain and requires agility, flexibility, and quick results. Agile project management simplifies the customer-focused development of high-quality innovations, especially in product development. Work in agile teams is efficient, and the results are quickly visible.
The innovation contest
The innovation contest allows new ideas to emerge in your company. An internal competition for ideas makes the creativity of your employees visible and unveils the unexpected potential of staff. You fill your ideas pipeline efficiently and with structure, while promoting a positive culture of innovation at the same time.
Innovation studio
In the Innovation Studio, we work together on the next big innovation from your company. When doing so, we take on the risks in the early phase of your innovation project. This way you reduce development costs and increase innovation success.
Das House of Innovation
Das House of Innovation
Das House of Innovation ist ein mehrstufiges Modell für ein ganzheitliches, strategisches Innovationsmanagement. In der vereinfachten Darstellung zeigt das Modell die Bausteine für erfolgreiche Innovation. Damit ist das Modell die ideale Ausgangslage, um Innovationsmanagement in einer Organisation systematisch zu analysieren und entsprechend den Bedürfnissen aufzusetzen.
Die Basis des House of Innovation bildet die Innovationskultur. Auf diesem Fundament bauen die Struktur sowie der Innovationsprozess und die Innovationsmethoden auf. Das Dach bildet die Innovationsstrategie.
Die genaue Ausgestaltung der einzelnen Bauelemente und Räume hängt von der jeweiligen Organisation ab. Das House of Innovations ist somit keine Blaupause, die sich einfach übertragen lässt.
Wir erheben daher mit unseren Kunden in einem ersten Schritt den Ist-Zustand und sehen uns dann den Soll-Zustand an. Bei dieser ganzheitlichen Betrachtung werden Mitarbeiter:innen aus verschiedenen Bereichen des Unternehmens eingebunden. Das Ergebnis: ein verständliche Darstellung des unternehmenseigenen Innovationsmanagement, das auf einem gemeinsamen Verständnis aller Mitarbeiter:innen beruht. Damit sind die Entwicklungsfelder für Neues sichtbar und die Innovationsbreitschaft im Unternehmen steigt.
Want to learn more? Get in touch with us now and arrange a consultation date.
“Many issues are taken for granted by us internally and are no longer questioned. A look from the outside often helps to detach oneself from old patterns of thinking.”
"Everyone talks about innovation. And how important good innovation management is. Lead was the first to show how it works. And that was no accident: precise and detailed preliminary work, a structured and excellently organized Lead User Conference and a great and competent Lead team helped us to this success."
Frank Bistrick Head of Product Development, Westfälische Provinzialversicherung
Dr. Dr. Ildikó Amann-Zalán fmr. Head Medical Affairs & QM, Roche Diagnostics GmbH