--- title: Success Story – Greiner Packaging description: Roadmapping helps the leading European packaging manufacturer, Greiner Packaging, to constantly work on new solutions. --- [Skip to content](https://www.lead-innovation.com/en/success-story-roadmapping#main-content) [![lead-innovation-logo](https://www.lead-innovation.com/hubfs/lead-innovation-logo.svg) ![lead-innovation-White logo](https://www.lead-innovation.com/hubfs/Assets%20-%202022/lead-innovation-White%20logo.svg)](https://www.lead-innovation.com/en/) - Services - Innovation We support you in establishing and refining innovation management as well as in developing new products, services, and business models. - [Innovation analysis in accordance with ISO 56002](https://www.lead-innovation.com/en/innovation-analysis) - [Innovation strategy & roadmap](https://www.lead-innovation.com/en/innovation-strategy-roadmap) - [Innovation process](https://www.lead-innovation.com/en/innovation-process) - [Inovation culture](https://www.lead-innovation.com/en/innovation-culture) - [Lead User innovation](https://www.lead-innovation.com/en/lead-user-innovation) - [Service Design](https://www.lead-innovation.com/en/service-design) - [New business development](https://www.lead-innovation.com/en/new-business-development) - Artificial Intelligence We support you in the successful analysis, sustainable implementation, and strategic use of artificial intelligence. - [AI readiness assessment](https://www.lead-innovation.com/en/ai-readiness-assessment) - [AI strategy & roadmap](https://www.lead-innovation.com/en/ai-strategy-roadmap) - [AI use cases](https://www.lead-innovation.com/en/ai-use-cases) - Consulting We support change processes, empower leaders, and lay the groundwork for sustainable transformation. - [Change management](https://www.lead-innovation.com/en/consulting#Change-Management) - [Leadership trainings & coaching](https://www.lead-innovation.com/en/consulting#Leadership-Trainings-Coaching) - [Industry-specific reports](https://www.lead-innovation.com/en/consulting#Branchenspezifische-Reports) - [Workshop design & facilitation](https://www.lead-innovation.com/en/consulting#Workshop-Design-Moderation) - [Keynotes](https://www.lead-innovation.com/en/consulting#Keynotes) - Insights - [Success stories](https://www.lead-innovation.com/en/success-stories) - [Blog](https://www.lead-innovation.com/en/insights) - About us - [Team](https://www.lead-innovation.com/en/about-us) - [English](https://www.lead-innovation.com/en/success-story-roadmapping) - [Deutsch](https://www.lead-innovation.com/success-story-roadmapping) [Get in touch with us](https://www.lead-innovation.com/en/contact) ###### Success Story # How roadmapping precisely findes search fields for future innovations. As a leading European packaging manufacturer in the food and nonfood sector, Greiner Packaging is constantly working on new solutions. The established company was searching for a method that provides orientation for future innovation projects. ![ The aim was to precisely map out the subject areas for future innovations and to formulate specific search areas.](https://www.lead-innovation.com/hubfs/Images-2022/Success%20Storys/Berg%20Ziel-1-1-1.jpg) About Greiner Packaging Greiner AG, based in Kremsmünster, Austria, is one of the world's largest manufacturers and processors of foam and plastic.  Company size 11,494 employees Solution Strategic innovation management Industry sectors Packaging industry, B2B ![The challenge](https://www.lead-innovation.com/hubfs/Assets%20-%202022/icon.svg) ## The challenge The innovation manager Hanna Roitner explains: "What we were previously lacking was a structured route to the question: where do we want to innovate"? The solution found was the roadmap methodology, which enables everything. Together with Lead Innovation, the aim was to precisely map out the subject areas for future innovations and to formulate specific search fields. ![The path and the objective](https://www.lead-innovation.com/hubfs/Assets%20-%202022/icon-1.svg) ## The path and the objective Using the modules of the Lead Roadmap, we first delved through previous innovation activities and then created an innovation chart. We gleaned information for trend gathering and analysis through discussions with employees and secondary research. Building on this, with the internal project team of Greiner Packaging and suitable industry experts, we conducted a roundtable discussion and identified potential search fields.  ![The result](https://www.lead-innovation.com/hubfs/Assets%20-%202022/icon-2.svg) ## The result The result was an innovation chart and a collection of trends presented on the timeline, which reflected both internal and external perspectives. This provides the search fields, which are arranged by topic and clustered into innovation themes. A total of 21 search fields were derived from the innovations from the past and the trends. After narrowing them down, 12 search fields were followed up. A promoter (owner), a pacemaker (2-year Intrapreneurship Program participant, as an acting project manager) and a search field team, which supported the pacemaker, were assigned to each search field. With that basis set, the development of new solutions began. As a long-standing innovation partner of Greiner, we made a summary after two years: some search fields were implemented, others reprioritized or refined, and a new pacemaker program was commissioned. ## Searching for the 'next big thing?' An innovation roadmap provides a clear view of the core business area and new lines of business. We support you with this.  [Arrange an appointment](https://www.lead-innovation.com/en/contact) ###### Success Stories ## Joint success. 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