Define the innovation process.

A holistic innovation process is geared to the innovation goals and thus creates a clear framework that structures and systematically implements the development of new products, services and business models. Before this can happen, however, it must be clear what is meant by the process itself within the company.

The innovation process defines the management of an idea from the strategic search to the successful market launch and its transfer to the operative management.

The process is the heart of innovation management, whereby it makes sense to understand innovation goals as superordinate components of an innovation process and to align the process with the goals. The decision for certain innovation goals in turn marks the starting point of the innovation process and defines the process steps derived from it (idea generation, concept, development, etc.).

Innovation structure: Who does what?

The innovation structure anchors the innovation process in the organization. At LEAD Innovation, when we deal with the innovation process in a company, the second part of a functioning innovation process is the structure, in addition to the process in the narrower sense.

The innovation structure provides an innovation process with responsibilities. It is therefore about the vessel for the innovation process and the following questions.

Who is looking for ideas? Who decides on their follow-up? Who develops ideas further? Which ideas are followed up within the established R&D structures, and which ideas require different development teams due to the type and degree of innovation? Which hierarchical levels must be included in the different development stages?

With the right approaches for the individual stages of the innovation process, the ideal implementation takes place according to the trio process method structure. The tools Innovation Roadmap, LEAD user Method, LEAD Transfer and agile innovation management are helpful here.

What are the components of an innovation process?

The innovation process creates a clear framework that structures and systematically implements the development of new products, services or business models.

The presentation of an innovation process usually begins with the generation of ideas and ends with the market launch. In practice, however, it has proven useful to understand innovation goals as overarching components of an innovation process and to align the process with the goals.

Coordination of innovation goals and process

The innovation structure anchors the innovation process in the organization. At LEAD Innovation, when we deal with the innovation process in a company, the second part of a functioning innovation process is the structure, in addition to the process in the narrower sense.

Coordination of innovation structure and process

The innovation structure provides an innovation process with responsibilities. It is therefore about the vessel for the innovation process and always about: Who is looking for ideas? Who decides on their follow-up? Who develops ideas further?

Provision of methods for different process steps

With the right approaches for the individual stages of the innovation process, the ideal implementation takes place according to the trio process method structure. The tools Innovation Roadmap, LEAD User Method, LEAD Transfer and agile innovation management are helpful here.

Every successful company has an innovation process in some way that influences the ability to innovate and thus also the maturity level of innovation management. In many companies, innovation processes are reduced to short-term solutions or singular projects, which bring an immediate return on investment, but can only be seen as symptom fighting.

However, if one wants to increase the innovation capability of a company in the long term, one has to look at the internal innovation process and establish a holistic innovation process that includes more than just a list of innovation projects and innovation development. Only if one thinks about the existing innovation process, the innovation structure as well as the innovation culture in the enterprise in principle, one creates the conditions for a holistic innovation process, which exhausts the creative potential in the enterprise and increases the innovation ability of the enterprise in the long run.

The innovation process describes the systematic conversion of existing and/or new findings into marketable solutions - from idea generation and idea evaluation to implementation and successful market launch. It is also important to discard ideas with little future potential in good time in order to make targeted use of R&D resources and to focus innovation activities on promising innovations.

In addition to the innovation process, holistic innovation management must also include the strategy, structure and innovation culture of a company. These four areas are closely interlinked and require appropriate coordination when it comes to the consistent design of sustainable innovation management in the company.

The innovation process within a company is often chaotic and uncoordinated under the pretext of creativity. A professionally designed innovation process is central to successful innovations. We show you 5 success factors that make your innovation process fit for the future.

The innovation process within a company is often chaotic and uncoordinated under the pretext of creativity. A professionally designed innovation process is central to successful innovations. We show you 5 success factors that make your innovation process fit for the future.

The innovation process within a company is often chaotic and uncoordinated under the pretext of creativity. A professionally designed innovation process is central to successful innovations. We show you 5 success factors that make your innovation process fit for the future.

WACKER Chemie AG

HOPPE Holding AG

Schüco International KG

Liebherr-International Deutschland GmbH

F. Hoffmann-La Roche Ltd.

Rolf Benz AG & Co. KG

Artweger GmbH & Co. KG

A1 Telekom Austria AG

medi GmbH & Co. KG

Faun - Kirchhoff Gruppe

ALPLA Werke Alwin Lehner GmbH & Co. KG

Fronius International GmbH

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