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Organization

Innovation culture – the DNA of innovative companies

A positive culture of innovation carries you forward constantly. 'Can, want, and may' is an essential component of a culture of innovation and a self-reinforcing cycle. Like the blades of a turbine, the power arises through the interplay of the individual elements.  

The challenge

Courage for innovation

To work on the culture of a company requires sensitivity. 

  • Improving the climate for innovation with the right measures. 
  • Increasing employees' commitment to the company. 
  • Mastering the balancing act between rigid structures and leeway
The solution

Culture of innovation

Innovation comes down to culture and emanates from the right relationship between the 'can, want, and may'. 

  • Analyze the culture of innovation and address the right areas.
  • Raise the capacity for innovation by developing skills. 
  • Increase the willingness of your employees and thus your opportunities for innovation. 
The result

Innovative strength

With a positive culture of innovation, you create the necessary space for innovation. 

  • Innovation becomes an integral component of your corporate culture.
  • The quality of ideas increases.
  • Employees understand how and why innovation ensures the future of your company.
Take steps

How does a positive culture of innovation arise?

How does a positive culture of innovation arise?

A culture of innovation is expressed in the 'can, want, and may' of employees.

You should therefore always view a culture of innovation in the sense of holistic innovation management; that is, as one part of the wider whole. Only in conjunction with an innovation strategy, structural and process organization, and the methods does a culture of innovation arise with the positive force to create something new.

Open to something new

What is a culture of innovation made of?

What is a culture of innovation made of?

For a company to be innovative strongly depends on the culture of innovation.
Three factors that are required for this:

  1. A capacity for innovation; meaning the 'can' or the skills.
  2. A willingness to innovate, and therefore the 'want' to bring about innovation.
  3. A possibility to innovate, which covers the 'may'.

The three dimensions are not stand-alone items, but rather influence each other. If one dimension changes, the others adjust automatically. Ideas can therefore only be further developed efficiently into innovations if the framework conditions for the 'can, want, and may' have been put in place.

Can, want, and may: the tweaks for a change in the culture of innovation.

  • Identify the blank spots in your innovation management
  • Measurably increase innovative strength
  • A common understanding of all employees for innovation
  • A powerful culture of innovation and employees' willingness to innovate
A climate of innovation

We support you in laying your cultural foundation

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You increase your earnings. Systematically and holistically, we create a positive culture of innovation with you.
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You create the change. Place your trust in our experience from projects with established companies in a wide range of industries.
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With our 20 years of experience as an innovation partner, we save you from making mistakes.
Establishment of an innovation culture
Download

Changing a culture of innovation: The free white paper reveals how it works.

Ideas mostly fail not because they are bad, but because they fall apart due to internal processes or even resistance. These barriers and resistance are often not obvious, because they stem from the culture.

10 tips for how to establish a positive culture of innovation.

This is how we do it …

Three steps to a positive culture of innovation

  1. We create a scorecard of your culture of innovation and provide best practices for how cultures of innovation are implemented in different companies. 
  2. We develop an action plan with which you can gradually improve the culture of innovation.
  3. A train-the-trainer concept ensures that a positive culture of innovation reaches all areas of the organization. 

Corporate culture creates innovation

Neither innovation nor tradition arise overnight. Written and unwritten values, standards, and attitudes shape a corporate culture. This is also reflected in the thoughts and actions of your employees towards innovations. A positive culture of innovation is therefore the most powerful tool for the innovative strength of your organization.

A solid culture of innovation is built on 3 pillars – can, want, and may. For your employees to drive innovation forwards, these are the parameters that change your culture of innovation:

Can – Developing skills in the field of innovation methods
Want – Intrinsic motivation through specific stimuli
May – Making leeway and creating structures for employees

In practice, you recognize this from employees' positive attitude towards innovation. The opposite is shown, for example, in not-invented-here syndrome – just one of the features of a culture of innovation requiring improvement.

Attention: changing a corporate culture in part or in whole means changing the organization. Proceed with the requisite sensitivity and consider your project as a whole, because mistakes in a change project can have far-reaching consequences and set your project back years.

The methods

The lead user method

The driving force behind innovation is often advanced users with a sense for customer requirements and the markets of tomorrow. We use these attributes in the lead user approach: experts in our global lead user network enhance your innovation projects with a wealth of experience and active collaboration.

Service design

Customer-focused services leave a lasting impression. With the service design approach, we develop an understanding for customer expectations and needs together with you. With this knowledge, we design the interaction along the customer journey to be more intuitive. Consequently, you excite customers and trust in your brand grows.

Design thinking

Design thinking solves problems systematically and accelerates the innovation process. The customer-focused approach is suitable for the development of better products, services, and business models. In an iterative and agile design process, we analyze the problem, identify solutions, and test the result together with you.

Agile project management

With innovation projects, the result is mostly uncertain and requires agility, flexibility, and quick results. Agile project management simplifies the customer-focused development of high-quality innovations, especially in product development. Work in agile teams is efficient, and the results are quickly visible.

The innovation contest

The innovation contest allows new ideas to emerge in your company. An internal competition for ideas makes the creativity of your employees visible and unveils the unexpected potential of staff. You fill your ideas pipeline efficiently and with structure, while promoting a positive culture of innovation at the same time.

Innovationsprozess als Erfolgsfaktor einführen

Grundsätzlich geht es bei Innovationsprozessen in Unternehmen darum, einen klaren Rahmen zu schaffen, der festlegt, wie Ideen im Unternehmen eingebracht, wie sie weiterverfolgt und wie sie auf den Markt gebracht werden. 

Innovationsprozess als Erfolgsfaktor einführen

Grundsätzlich geht es bei Innovationsprozessen in Unternehmen darum, einen klaren Rahmen zu schaffen, der festlegt, wie Ideen im Unternehmen eingebracht, wie sie weiterverfolgt und wie sie auf den Markt gebracht werden. 

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Das House of Innovation

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Das House of Innovation

Weit hinten, hinter den Wortbergen, fern der Länder Vokalien und Konsonantien leben die Blindtexte. Abgeschieden wohnen sie in Buchstabhausen an der Küste des Semantik, eines großen Sprachozeans. Ein kleines Bächlein namens Duden fließt durch ihren Ort und versorgt sie mit den nötigen Regelialien.

Es ist ein paradiesmatisches Land, in dem einem gebratene Satzteile in den Mund fliegen. Nicht einmal von der allmächtigen Interpunktion werden die Blindtexte beherrscht – ein geradezu unorthographisches Leben. Eines Tages aber beschloß eine kleine Zeile Blindtext, ihr Name war Lorem Ipsum, hinaus zu gehen in die weite Grammatik.

Want to learn more? Get in touch with us now and arrange a consultation date.

“Viele Sachverhalte werden von uns intern als selbstverständlich wahrgenommen und nicht mehr hinterfragt. Oft hilft ein Blick von außen, um sich von alten Denkmustern zu lösen.”

“Viele Sachverhalte werden von uns intern als selbstverständlich wahrgenommen und nicht mehr hinterfragt. Oft hilft ein Blick von außen, um sich von alten Denkmustern zu lösen.”

“Viele Sachverhalte werden von uns intern als selbstverständlich wahrgenommen und nicht mehr hinterfragt. Oft hilft ein Blick von außen, um sich von alten Denkmustern zu lösen.”

“Viele Sachverhalte werden von uns intern als selbstverständlich wahrgenommen und nicht mehr hinterfragt. Oft hilft ein Blick von außen, um sich von alten Denkmustern zu lösen.”

Ing. Reinhard Mäserk ehem. Entwicklungsleiter
Frank Bistrick Abteilungsleiter Produktentwicklung
Katrin Moser Product Manager
Frank Bistrick Abteilungsleiter Produktentwicklung
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