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Strategy

Innovation Roadmap

Looking to the past and to the future provides clarity about the opportunities for the present: For the core business area and new lines of business. 

The challenge

Trends and markets

Innovation management is always fraught with risk when searching for the 'next big thing'.

  • Uncertainty as to the next place to turn to in product or business area development. 
  • Unclear priorities in research and development or none at all.
  • The risk of missing out on potential markets and upcoming trends and technologies. 
 
The solution

Knowledge

Innovation managers must keep an eye on the areas of opportunity and search of their company.

  • Gather information on the situation for your core business and future markets. 
  • Narrow your search areas, gather knowledge internally and speak with experts. 
  • Use empirical knowledge and trend forecasts for the strategic alignment of your Innovation Roadmap.
The result

Innovation Roadmap

The Innovation Roadmap is your navigation tool.

  • You get a clear picture of your potential areas of development of tomorrow.
  • The findings are validated by outside experts from our lead user network.
  • You increase the chances of success of your innovations and reduces the risk of flops. 
Identify trends

Why a roadmap is needed in innovation management

Why a roadmap is needed in innovation management

The Innovation Roadmap is an important control tool in the innovation process.
It shows you and your team the path to the planned objective and simplifies communication through a joint understanding of issues.

In operational innovation management, an Innovation Roadmap is indispensable:

  • You use it to manage the search for and development of ideas.
  • Ideas are assessed for their contribution towards the innovation strategy.
  • The portfolio of innovation projects is evaluated regularly with it.
Stay the course

How you support your innovation strategy with roadmapping

How you support your innovation strategy with roadmapping

There is no innovation strategy without a roadmap. The strategy is the basis for successful innovation. Yet there are countless issues with which your organization can be engaged. The Innovation Roadmap helps answer the question as to which of these actually promises market success and high revenues.
To this end, issues relevant to the company are identified in a strategy process. They either fit the business model of the company or are promising for future success. In innovation management, the roadmap gives you focus and orientation to keep an eye on strategic objectives.

Innovation strategy

Give your innovation management orientation and focus

  • There is no future without a past – we look at your innovation history. 
  • Together we identify the relevant search areas for your success of tomorrow. 
  • The proof: experts from the lead user network provide their assessments. 

Why we are the right innovation partner

approach1
You implement your strategy. As an innovation partner, we reveal potential and increase your chances of success.
approach2
You see the big picture. Together with experts, we develop a complete picture for you.
approach3
You know which trends you have to chase. We systematically observe future trends and analyze your innovation history.
Product Folder LEAD Roadmap EN
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Request a free white paper now and obtain exclusive information.

Why is the Innovation Roadmap one of the indispensable tools in innovation management? And which mistakes should you avoid when choosing your search areas? You can read the answers in this white paper. 

This is how we do it …

Three steps to the Innovation Roadmap

  1. We identify the trends relevant to you and customer requirements (including an evaluation by internal and external experts)
  2. A complete Innovation Roadmap shows risks as well as areas of opportunity and search
  3. We systematically guide you in developing the Innovation Roadmap

Be aware of potential with the Innovation Roadmap

The innovation strategy is the core of innovation management and the basis for successful innovation. Based on the innovation strategy, you will encounter innumerable trends, technologies, and potential new lines of business. The art is to approach the most auspicious subjects at the right time.

The tool for the job: the Innovation Roadmap. This navigation tool supports holistic innovation management, both strategically and operationally. Plans are harmonized with the Innovation Roadmap in terms of their contribution to achieving the innovation strategy. It is also a valuable communication tool in innovation projects – everybody is on the same hymn sheet.

Innovation Roadmap

Be aware of potential with the Innovation Roadmap

The innovation strategy is the core of innovation management and the basis for successful innovation. Based on the innovation strategy, you will encounter innumerable trends, technologies, and potential new lines of business. The art is to approach the most auspicious subjects at the right time.

The tool for the job: the Innovation Roadmap. This navigation tool supports holistic innovation management, both strategically and operationally. Plans are harmonized with the Innovation Roadmap in terms of their contribution to achieving the innovation strategy. It is also a valuable communication tool in innovation projects – everybody is on the same hymn sheet.

What is important is that the Innovation Roadmap must be known and accepted throughout the company. Only then will this tool facilitate your work on innovation.

The methods

The lead user method

The driving force behind innovation is often advanced users with a sense for customer requirements and the markets of tomorrow. We use these attributes in the lead user approach: experts in our global lead user network enhance your innovation projects with a wealth of experience and active collaboration.

Service design

Customer-focused services leave a lasting impression. With the service design approach, we develop an understanding for customer expectations and needs together with you. With this knowledge, we design the interaction along the customer journey to be more intuitive. Consequently, you excite customers and trust in your brand grows.

Design thinking

Design thinking solves problems systematically and accelerates the innovation process. The customer-focused approach is suitable for the development of better products, services, and business models. In an iterative and agile design process, we analyze the problem, identify solutions, and test the result together with you.

Agile project management

With innovation projects, the result is mostly uncertain and requires agility, flexibility, and quick results. Agile project management simplifies the customer-focused development of high-quality innovations, especially in product development. Work in agile teams is efficient, and the results are quickly visible.

The innovation contest

The innovation contest allows new ideas to emerge in your company. An internal competition for ideas makes the creativity of your employees visible and unveils the unexpected potential of staff. You fill your ideas pipeline efficiently and with structure, while promoting a positive culture of innovation at the same time.

Neue Potenziale identifizieren mit der Innovation Roadmap

Eine Innovationsstrategie ist der Kern des Innovationsmanagements und eine Grundlage des Innovationserfolgs. Es gibt tausende Innovationsthemen, mit denen sich eine Organisation beschäftigen kann. Aber nur ein Teil davon kann das Unternehmen wirklich voran bringen und hat hohes Erfolgs- und Umsatzpotential. Durch einen Strategieprozess werden die Themen identifiziert, die einerseits mit dem Geschäftsmodell des Unternehmens harmonieren und andererseits ein großer Hebel für den zukünftigen Erfolg sind.

Dieses Strategiewerkzeug ist das Navigationssystem und gibt vor, wann welche Themen bearbeitet werden sollen. Je nach Zweck und Ausrichtung kann sie nach folgenden Elementen strukturiert sein.

roadmapping

Innovationsprozess als Erfolgsfaktor einführen

Grundsätzlich geht es bei Innovationsprozessen in Unternehmen darum, einen klaren Rahmen zu schaffen, der festlegt, wie Ideen im Unternehmen eingebracht, wie sie weiterverfolgt und wie sie auf den Markt gebracht werden. 

Innovationsprozess als Erfolgsfaktor einführen

Grundsätzlich geht es bei Innovationsprozessen in Unternehmen darum, einen klaren Rahmen zu schaffen, der festlegt, wie Ideen im Unternehmen eingebracht, wie sie weiterverfolgt und wie sie auf den Markt gebracht werden. 

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“Viele Sachverhalte werden von uns intern als selbstverständlich wahrgenommen und nicht mehr hinterfragt. Oft hilft ein Blick von außen, um sich von alten Denkmustern zu lösen.”

“Viele Sachverhalte werden von uns intern als selbstverständlich wahrgenommen und nicht mehr hinterfragt. Oft hilft ein Blick von außen, um sich von alten Denkmustern zu lösen.”

“Viele Sachverhalte werden von uns intern als selbstverständlich wahrgenommen und nicht mehr hinterfragt. Oft hilft ein Blick von außen, um sich von alten Denkmustern zu lösen.”

“Viele Sachverhalte werden von uns intern als selbstverständlich wahrgenommen und nicht mehr hinterfragt. Oft hilft ein Blick von außen, um sich von alten Denkmustern zu lösen.”

Ing. Reinhard Mäserk ehem. Entwicklungsleiter
Frank Bistrick Abteilungsleiter Produktentwicklung
Katrin Moser Product Manager
Frank Bistrick Abteilungsleiter Produktentwicklung
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