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Defining innovation goals.

With the help of the LEAD phase one you take the first step in innovation management and define innovation & innovation goals for the next years.

No future without origin.

Based on this proverb, we create the LEAD innovation family tree individually for each of our customers in order to create an overview of past innovations. Because only those who know their past can draw successful conclusions from it. On the LEAD innovation family tree only those products are shown, which brought market success in the past. In combination with the trends of the future we derive with you your innovation goals for breakthrough innovations - Signature Innovations.

Are you at the beginning of innovation management? Would you like to get to know your future trends and define your innovation goals? And you ask yourself the question: What does innovation actually mean to us?

We help you to take the first step in innovation management. In 1-2 weeks we will lay the foundation stone together with you and thus secure you the right path into an innovative future.

What is innovation management?

"Innovation" comes from the Latin word "innovare" and stands for renewal. From an economic point of view, innovation is something new that brings benefits for an organization or society.

"Management" is a term that is constantly used in companies. It stands for the management of a task and the coordination of activities in order to achieve a defined purpose and goals.

Consequently, innovation management is the systematic promotion of innovation in organizations and includes tasks of planning, organization, leadership and control.

Innovation management deals with all measures to promote innovation in organizations and to generate benefits, for example.

What is an innovation family tree?

Innovation goals as superordinate components of an innovation process mark the starting point of the innovation process and define the strategies and process steps derived from them.

An effective way to define and formulate innovation goals is to analyze the innovation past of a company. In discussions with experienced employees of your company you can easily find out which products, processes, technologies or services in the company are evaluated as innovative. The LEAD innovation family tree then serves as a graphical representation of the innovations of the past. It creates an overview of the innovations and shows which innovations you have been successful with in the past - because important conclusions for the future can be drawn from the past.

Defining innovation goals step by step

Definition Innovation

First, you need to create a common definition of innovation and define what you mean by innovation. This is essential if you want to manage your own innovation activity.

read more about Definition Innovation. 

Trends of the future

Knowledge of future trends and their effects on your company is indispensable for successful road mapping.

read more about trends

Search fields

From the knowledge of the past and the future we derive your future search fields for product, process, service, market and business model innovations.

read more about search fields

Finding innovation goals with the innovation family tree

Based on the proverb "No origin, no future", the LEAD innovation family tree is individually created for each of our customers in order to create an overview of past innovations. On the LEAD innovation family tree only those products are shown, which brought in the past also market success with themselves. In combination with the trend and needs development of the future, the LEAD innovation pedigree provides important insights for future innovation projects.

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Things your innovation past teaches you for the future

When it comes to innovation, management often tends to make announcements that are difficult to keep. Statements such as "We want to generate half of our sales in two years with products that are no older than three years," can often be read in annual reports. After all, the topic of innovation is well received by stakeholders and which company does not want to be regarded as future-oriented? Whether such ambitious plans can actually be implemented can already be assessed very precisely from the innovation past. An innovation family tree of your company can protect you from false expectations, signal the need for action, point out niches for innovations and warn against far-reaching upheavals in your industry. You should by no means do without such valuable information.

The innovation family tree as a starting point for the derivation of innovation goals.

In order to complete the picture of the innovation past, the innovation pedigree can be supplemented by a flop pedigree. Innovations that either failed at a very early stage of development or failed on the market are depicted here. The findings are just as instructive for future innovation goals as an innovation family tree.

The next step is to distinguish between an invention and an innovation. According to Schumpeter, a real innovation is when an invention, i.e. an idea, has also been successful on the market. By comparing products, processes, technologies or services with a defined success characteristic, it is easy to find out what was actually an innovation. Thus those products appear on the innovation family tree that are not only considered innovative, but also have success on the market.

Make an appointment for an informative conversation.

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Innovation intentions

Try talking to a colleague about innovation once a week. Find a dialogue on topics such as "What does innovation mean for our company". You will gain a great insight into the company's spirit of innovation.

read more

Innovation Intentions

Try talking to a colleague about innovation once a week. Find a dialogue on topics such as "What does innovation mean for our company". You will gain a great insight into the company's spirit of innovation.

read more

Innovation Intentions

Try talking to a colleague about innovation once a week. Find a dialogue on topics such as "What does innovation mean for our company". You will gain a great insight into the company's spirit of innovation.

read more

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To the Innovation Check
LEAD Innovation

Would you like to know what stage of maturity your innovation management is at and analyze what the next steps could be?

Do the LEAD Innovation Check!

In the 30-minute innovation check, you evaluate 7 subject areas of innovation management.

to the innovation check