Innovations operate in a challenging environment characterized by uncertainties, risks and complexities. Systematic innovation management can avoid the flops and significantly increase success rates. It is therefore also important to continuously improve and innovate innovation management. To do this, you need to know where the biggest levers are. And you can only identify them if you know your current status and thus your degree of maturity.
The principle of a maturity model is the description of key skills and characteristics on the basis of maturity levels. The key capabilities are defined in different clusters. Here the example of the maturity model of Khan/Möhrle for the evaluation of innovation capability:
Source: Lecture "Innovation Management in the Energy Industry" by Prof. Moehrle at the Lead User Symposium of the TU Hamburg-Harburg on January 28, 2016
A typical process for the optimization of innovation management with a maturity model is carried out in 3 steps.
Before the actual start, the goals and expectations are to be defined. The evaluation of the maturity levels, i.e. the actual situation, is usually carried out by means of an assessment based on a questionnaire completed by the employees. One success factor here is that as many employees as possible from the most diverse hierarchical levels and areas are involved...
A subsequent discussion, interpretation and analysis of the results by the participants and key persons with possibly also external experts such as consultants provide further insights and background information.
Based on the analysis, potentials are identified and measures derived. Where a relatively low degree of maturity has been determined, activities to optimise innovation management are defined and prioritised.
After a reasonable time, after which it is realistic that the optimization measures have been implemented and are taking effect, the effectiveness should be checked by a new assessment. It is also important that step 2 explicitly specifies the fields of action in which the degree of maturity is to be increased and that target values are defined. This defines the target situation, which can also be defined before the assessment. In this way, the effectiveness of the measures can be evaluated on a quantitative level.
Note: This is an example of an evaluation of the maturity model.
The optimization of innovation management by means of assessments and maturity models is connected with effort, but it brings many advantages:
Broad involvement and commitment from top management guarantee successful work with maturity models and the joint implementation of the identified measures in the sense of change management.
For a representative result, a broad integration of all functional areas is also critical to success.
Depending on the choice of model and the extent of integration, assessment using maturity models can also involve considerable effort. This effort must be acceptable and related to the benefit.
However, there is always a benefit if you proceed systematically and focus on improvement measures for innovation management. The results alone are only knowledge and only bring results if they lead to actions, i.e. successful implementation.
The results must always be considered with regard to the company-specific requirements. For example, if a company that is very technology-driven and where voice of customer has less potential in the innovation process is below average when it comes to integrating customers, this does not necessarily mean that there are deficits here.
Results in figures must not always be overemphasized and taken at face value, because there may also be a fictitious truth behind them. Therefore, it is always important to look closely at the results: statistically, for example analyses based on functional areas, scattering, etc., but also analytically for researching causes and facts.
But also the interpretations of the results allow a lot of leeway. Many views and perspectives must therefore be listened to in order to avoid misinterpretations.
And in order to avoid operational blindness, it is therefore advisable to bring external experts such as consultants on board. This provides a professional external view and additional expertise in the application of the maturity model, in the analysis of the results and in the definition of measures.
There are numerous models, e.g. ISO 15504 for the analysis of innovation processes or the example of Khan/Möhrle. An overview can also be found in the dissertation "Maturity model for controlling the innovation system of companies" by Christian Bürgin at ETH Zurich. This also includes an evaluation of the individual models.
When choosing a model, it is important to answer the following questions for yourself:
Maturity models offer a sound analysis and development of improvement measures for innovation management. They have many advantages, such as the possibility of broad stakeholder involvement or the measurement of effectiveness through repeated application. If you want to develop innovation management professionally, maturity models are the optimal tool.