en | de
Search:

LEAD Innovation English Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Wolfgang PAUSER

Norbert Stock: Interview with a LEAD User

  Interview with Norbert Stock. We are always looking for LEAD users, people who are dissatisfied with products and who are starting to tinker and tinker themselves in order to improve what they need. Mr. Stock, you were recommended to us as a prototypical LEAD user for sanitary products. How did you come up with the idea of promoting technical innovations for bathroom fittings on your o...

read more
Posted by: Angela HENGSBERGER

Innovation search fields using the example of the sanitary industry

  The word "trends" is primarily associated with end customers. Recognizing and demonstrating this is important for the development of innovations in all sectors - but not to the same extent. When it comes to a new shampoo bottle for the supermarket shelf, the end customer is of immediate and highest relevance. This is different in the sanitary industry. Because their products do not com...

read more
Posted by: Michael PUTZ

Search fields for the sanitary industry

  The word "trends" is primarily associated with end customer trends. Recognizing and demonstrating this is important for the development of innovations in all sectors - but not to the same extent. When it comes to a new shampoo bottle for the supermarket shelf, the end customer is of immediate and highest relevance. This is different in the sanitary industry. Because their products do n...

read more

You want to work with us?

We would be pleased to advise you on a possible cooperation to make your innovation management future-proof.

Contact us