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LEAD Innovation - Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Angela HENGSBERGER

5 market influencing trends in the packaging industry

  Globalization, innovative technologies and increasing consumer demands, which are characterized by individualization and sustainability, are currently exposing the packaging industry to strong change. In this blog post you can find out which five central trends will influence the packaging industry. Sustainability: Megatrend in the packaging industry In recent years, sustainability has...

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Posted by: Daniel ZAPFL

Containers: The ideal packaging for globalisation

  Fifty years ago, the first container-loaded ship anchored in a European port. Around 95 percent of global trade is now transported in containers. The standardized container for goods and raw materials of all kinds has minimized transport costs and thus made globalization possible. In this blog post you can read how the inventor of the container, Malcom McLean, prevailed in the USA agai...

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Posted by: Michael PUTZ

Helene Karmasin: The role of packaging is strongly underestimated.

  Dr. Helene Karmasin describes in her latest book how packaging is designed so that customers can access it. In the interview, the motif researcher reveals the actual state of packaging design, why sustainable packaging is a double-edged sword and why consumers do not necessarily automatically use new technological possibilities.   Question: If you look into the shelves of the domestic ...

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Posted by: Angela HENGSBERGER

Packaging industry: Conflicts of interest along the value chain as a motor for innovation

Daily routine and maintaining the status quo are unthinkable in the modern economy. As a result of current and future continuous change, companies in the packaging industry are under pressure to adapt to changing market conditions and new trends. The Internet influences design, marketing and the structure of retail, information is becoming increasingly transparent and services are becomi...

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