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LEAD Innovation - Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Angela HENGSBERGER

Ostrich egg, banana peel & Co: Nature's coolest packaging

  What do an ostrich egg and a foil have in common? The type of packaging! Nature is very inventive when it comes to protecting itself. Many natural packaging is a masterpiece of perfection and simplicity. Packaging technology has copied some of this in terms of design principles, shapes and chemically physical mechanisms. Many a high-tech packaging would certainly not exist without the ...

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Posted by: Angela HENGSBERGER

5 innovative packaging of the future without plastic

  Looking back to 2016, the packaging industry has made progress in terms of sustainable and innovative packaging. Plastic packaging is facing increasing competition. We would like to introduce you to some of these innovative packaging concepts.  Mushrooms instead of Styrofoam Styrofoam is one of the most commonly used packaging materials. However, this substance is anything but compatib...

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Posted by: Angela HENGSBERGER

Why packaging helps reduce CO2 emissions and food waste

  Packaging has a bad image. Especially when they are made of plastic. They can even play a decisive role in reducing the mountain of discarded food. Read in this blog post why Food Waste is accelerating climate change and why packaging can be part of the solution. About a third of all food produced worldwide ends up in garbage instead of in our stomachs. As calculated by the Food and Ag...

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Posted by: Angela HENGSBERGER

3 reasons why packaging is becoming increasingly important as a brand

  Packaging as the bearer of the brand message is still underestimated by many companies. We show you some impressive examples of how packaging can be used to shape and support the identity of the brand.   Packaging as an extension of the brand Packaging as a brand ambassador plays a central role in market entry and acceptance in new product categories. According to a study by the market...

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