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LEAD Innovation - Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Angela HENGSBERGER

Why product innovation often requires a new business model

Both the B2B and B2C sectors are increasingly demanding total solutions. While the product itself takes a back seat, the benefits are becoming more and more important. In this blog post, you can read why it is becoming more and more necessary to implement a business model innovation when developing new products. A product for a fair price - this is the usual deal in our economic system. ...

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Posted by: Julian Eberling

5 Advantages of New Business Development

  Successfully opening up an unknown market with a new invention involves enormous risk. In view of the disruption that almost every industry has to face, New Business Development is establishing itself as an interesting alternative for generating new sales. Read this blog post to find out more about the advantages of this type of innovation. When it comes to innovation, there is somethi...

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Posted by: Franz Emprechtinger

Why market innovations often become New Business Development

  With a market innovation, companies can use their existing competencies and technologies in new markets. However, it is often necessary to adapt not only the technology, the marketing or the service, but also the business model to the requirements of the new industry. When it becomes necessary to tighten many screws, one speaks of New Business Development. In a market innovation, you u...

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Posted by: Julian Eberling

New Business Development: 3 tips on how to successfully reach new target groups

  Today, New Business Development is one of the most important organizational competencies for established companies as well as for start-ups in order to be successful in the long term. Read in this blog entry how you can efficiently design the search and development of new business areas and target groups within the framework of New Business Development. 1. Focus instead of openness for...

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