6 steps: How a market innovation succeeds
If you encounter growth limits in your industry or face ruinous competition, then you should look for alternatives for your previous field of activity. Your products, your service or your technologies could also be useful in industries in which you were not previously active. Read in this blog entry how you can win new customers, partners and markets with a market innovation without ha...
Definition: New Business Development
New business development is the most complex and risky way to generate new revenue. The aim is to generate profits with a new product or service and a new business model in a hitherto unknown market. In this blog post you can read what is to be understood by New Business Development and how it can be represented organizationally in practice. A company has many options for tapping new s...
Industry transfer: How the exchange with industries leads to new applications
Leaving your own silo always pays off. There is much to learn from foreign economic sectors not only for your own business. Often, completely new fields of application for one's own technologies also arise. And with it new market opportunities. Read in this blog post how an innovation can be gilded several times through exchange with other industries. In our economy it is a good custom...
6 steps: How market innovation works
If you are confronted with growth limits in your industry or face ruinous competition, you should look for alternatives to your previous field of activity. Your products, services or technologies could also be useful in industries where you have not been active before. Read in this blog post how you can win new customers, partners and sales markets with a market innovation without havi...
