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LEAD Innovation English Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Michael PUTZ

For which target group do I invent an innovation?

  Innovations often have to prove themselves to completely different target groups. Their interests and needs may coincide, but they can also be completely contradictory. It is therefore difficult to offer real added value to all groups of people. You also run the risk of developing a compromise and not a real innovation. Read in this blog post, using an example from the window industry,...

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