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LEAD Innovation English Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Tanja ESCHBERGER

How to prioritize search fields

Search fields are the result of strategic considerations and set the direction in which promising ideas for innovations are sought. The prioritization of possible search fields is essential in order to identify the most relevant options and to act successfully in the long term.   Prioritization within the scope of search field analysis Search fields should in principle be defined so prec...

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Posted by: Julian Eberling

Why sustainability is being increasingly integrated into corporate strategy

  For a long time, sustainability was purely a marketing issue for companies. These times are coming to an end. Business models and innovations are increasingly geared to sustainability aspects. You can read in this article what factors are driving this development. Lastingly deceived - what does the VW scandal bring? Until the exhaust scandal, VW was regarded as a model company in terms...

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Posted by: Daniel ZAPFL

How roadmaps show you when Industry 4.0 becomes relevant for you

  Industry 4.0 is a megatrend and on everyone's lips. What exactly this means is entirely unclear. The uncertainty as to when the topic will become relevant for one's own company is therefore great. Roadmaps inform you when you should take a closer look at Industry 4.0 and the application in your company. For a megatrend, Industrie 4.0 has a very unusual, almost conservative origin. The ...

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Posted by: Michael PUTZ

How to build up your individual trend universe

  The only constant in our modern world is change. In order for you and your company to develop in the right direction, you should systematically deal with trends. Because trends open up the business opportunities of tomorrow. An individual trend universe forms the basis for proactive trend management. We show you how you can build and use your own trend universe. The phrase mentioned at...

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