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LEAD Innovation - Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Angela HENGSBERGER

Artificial intelligence: potentials and application in B2B sales

  Artificial intelligence offers promising opportunities to increase sales effectiveness. AI systems take over administrative and repetitive tasks, equip sales staff with important information and are a valuable decision resource for sales control. Read about where artificial intelligence is most commonly used in B2B sales and the benefits it brings.   Competitive advantages through arti...

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Posted by: Angela HENGSBERGER

How inbound marketing helps you to market an innovation

  Traditional marketing methods seek to find customers for the company. Inbound marketing goes the opposite way: Here the customer should find the company and its solutions. In this blog post you can read about the advantages of this method and why it is particularly suitable for marketing an innovation. Advertising messages are lurking around every corner today. We are all threatened wi...

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Posted by: Angela HENGSBERGER

Why influencers gain more power

  Influencer Marketing is always suspected of being a short-term hype. In this article you will learn why this is not the case and how the market is developing in this respect. Influencer Marketing becomes mainstream Influencer Marketing has become an integral part of digital marketing and will continue to gain in importance. That Influencer Marketing is one of the most important marketi...

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Posted by: Angela HENGSBERGER

How new technologies improve innovation marketing

  Innovation marketing does not just start with the market launch of an innovation. Rather, it is responsible for developing suitable strategies and measures in all phases of the innovation process in order to filter out customer needs and obtain feedback. This is the only way to ensure that investments are made in promising innovation projects and flops are avoided. Read in this blog en...

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