5 tips on how to achieve defined innovation goals
Despite intensive efforts, innovations often do not lead to the hoped-for market success. In this article you will read what you should pay attention to in order to achieve your innovation goals. 1. Create clarity about corporate vision, goals and strategy One of the reasons for the failure of innovations is management mistakes based on an unclear or missing corporate and innovation st...
6 positive effects that bring innovation
The ability to innovate is the key to long-term corporate success. Without innovation, companies will not survive in the long term. This is also clearly shown by an analysis of the S&P 500 Index, which shows an enormous reduction in the length of stay of listed companies: While in 1960 the average service life of a company was around 60 years, today it is only around 18 years. The repl...
Interview with Futurist: Pioneers need staying power
Kai Goerlich works for SAP as a futurist and in thought leadership. In the interview, he explains how he works, why new ideas require a broad research and how a company can develop the role of being perceived as a mastermind by the relevant target group. You are Thought Leadership at a large software company. What exactly do you do, how would you describe your job in a few sentences? K...
The benefits of an innovation history chart
Technical future needs knowledge of the origin. Each product has its own development logic. These have to be thought through to be able to think ahead. Which framework conditions and external influences have determined the innovations of the car so far? The automotive industry's law of movement can be seen on the map of automotive progress. We have recorded the family tree of innovatio...
