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LEAD Innovation English Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Category: innovation goals

6 positive effects that bring innovation

  The ability to innovate is the key to long-term corporate success. Without innovation, companies will not survive in the long term. This is also clearly shown by an analysis of the S&P 500 Index, which shows an enormous reduction in the length of stay of listed companies: While in 1960 the average service life of a company was around 60 years, today it is only around 18 years. The repl...

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Category: innovation goals

Interview with Futurist: Pioneers need staying power

  Kai Goerlich works for SAP as a futurist and in thought leadership. In the interview, he explains how he works, why new ideas require a broad research and how a company can develop the role of being perceived as a mastermind by the relevant target group. You are Thought Leadership at a large software company. What exactly do you do, how would you describe your job in a few sentences? K...

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Category: innovation goals

The benefits of an innovation pedigree

  Technical future needs knowledge of the origin. Each product has its own development logic. These have to be thought through to be able to think ahead. Which framework conditions and external influences have determined the innovations of the car so far? The automotive industry's law of movement can be seen on the map of automotive progress. We have recorded the family tree of innovatio...

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Category: innovation goals

How to define innovation goals with an innovation tree

  Innovation goals as superordinate components of an innovation process mark the starting point of the innovation process and define the strategies and process steps derived from them. In this article we show you how you can easily derive and define your innovation goals for the company with an innovation tree. What is an innovation tree? When it comes to defining innovation goals, many ...

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