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LEAD Innovation - Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Tanja ESCHBERGER

10 criteria that make product innovation successful

Most new ideas do not lead to successful products or services. 60 to 80 percent fail on the market. This article tells you which ten criteria make a product innovation successful.   1. Relevant customer benefit Is the innovation relevant for the customer? In order to be successful, an innovation must satisfy a customer need. Innovations often don't bring the desired success because they ...

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Posted by: Franz Emprechtinger

Prototyping: 9 successful methods and best practices

  Prototyping describes the development of early, tangibile models of ideas that can be tested with the customer. We present a list of the nine most commonly used methods for creating and testing prototypes.   Sketches and diagrams Sketches are suitable for the early stages of the prototyping process to illustrate ideas and transfer them into the real world. Even simple illustrations pro...

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Posted by: Gerhard BERTHOLD

10 principles that make Design Thinking successful

  Design Thinking is a problem-solving tool that we use successfully in innovation processes. It is a very effective method that can be used for digital and physical products, services, processes or business models. Important success factors for Design Thinking projects are presented in this article. 1. Explore the user and his needs intensively The first step in Design Thinking is to em...

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Posted by: Daniel ZAPFL

Do you know the maturity level of your innovation management?

  More than 60 % of new products fail on the market. And many new developments do not even make it onto the market. And this is exactly where innovation management comes in to increase innovation performance and success and to avoid wasting resources. This makes it all the more important to have professional innovation management. Innovation of innovation management Innovations operate i...

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