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LEAD Innovation - Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Angela HENGSBERGER
Category: Inbound marketing

How Inbound marketing works in practice

LEAD Innovation has been using inbound marketing for three years to find new customers. Read in this blog post how the company has built this alternative to traditional advertising and how inbound marketing works in practice. Real success usually starts with a problem. Founded in 2003 as a spin-off of the Vienna University of Economics and Business Administration, LEAD Innovation Managem...

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Posted by: Angela HENGSBERGER
Category: Inbound marketing

How inbound marketing works in a corporate group

  Inbound marketing is often mentioned as an effective advertising tool for small businesses. But the success of this new approach has nothing to do with company size. Read this blog post to find out what inbound marketing can do for a company. In order to start with inbound marketing, no very high investments are necessary. The necessary software is available for a few Euros and everyth...

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Posted by: Angela HENGSBERGER
Category: Inbound marketing

How to build your inbound marketing in 4 steps

  No matter in which industry you are active and how big your company is: Inbound marketing offers many advantages over traditional marketing. Read in this article how to build up your inbound marketing and why you should let external service providers help you. With inbound marketing, you not only address new customers with useful content. You can also offer added value in every phase o...

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Posted by: Angela HENGSBERGER
Category: Inbound marketing

How you can distinguish inbound from outbound marketing

  Classic marketing methods put products and services in the spotlight so that they attract potential buyers. The aim is to attract their attention with great stagings and a flood of advertising messages. In inbound marketing, on the other hand, the question of an interested party is at the beginning of the entire communication process. Read in this blog post how outbound marketing diffe...

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