en | de
Search:

LEAD Innovation English Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Angela HENGSBERGER
Category: Inbound Marketing

Definition Buyer Personas - Who is behind your target group?

  In this article you will learn what is behind the term "Buyer Personas" and why it makes sense to intensively deal with it as a marketing or sales department. Those who generate their customers through inbound marketing must be an excellent listener and know their target group more than well. In order to meet customers' needs in a tailor-made way and to be reliably found by potential b...

read more
Posted by: Angela HENGSBERGER
Category: Inbound Marketing

Definition: Inbound Marketing - How customers approach you

  In the age of the flood of advertising, it is not easy to draw attention to your own innovations. Instead of advertising even shriller and louder than the others, there is a sympathetic and efficient alternative for classic marketing. Read in this blogpost, how the definition of Inbound marketing reads and why Inbound marketing is so successful. The possibilities to inspire new custome...

read more

You want to work with us?

We would be pleased to advise you on a possible cooperation to make your innovation management future-proof.

Contact us