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LEAD Innovation - Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Michael PUTZ

Helene Karmasin: The role of packaging is strongly underestimated.

  Dr. Helene Karmasin describes in her latest book how packaging is designed so that customers can access it. In the interview, the motif researcher reveals the actual state of packaging design, why sustainable packaging is a double-edged sword and why consumers do not necessarily automatically use new technological possibilities.   Question: If you look into the shelves of the domestic ...

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Posted by: Michael PUTZ

When is the right time to start an innovation activity?

Being in the market with an innovation too early or too late costs money. The question of the right time for an innovation is therefore crucial. In this article, you can read how Roadmapping can help you answer this important question. Innovation Roadmap connects past and future The Innovation Roadmap is a very useful tool for developing an innovation strategy. It combines knowledge from...

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Posted by: Michael PUTZ
Category: Innovation process

Speed in innovation management: Why startups are faster than large companies

It is no secret that start-ups usually innovate much faster than established large companies. In this article you will learn why this is so and how the speed of innovation management in large companies can be increased. Obstacles to innovation management in large companies The innovation process in organizations loses speed primarily due to two factors: an organizational structure charac...

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Posted by: Michael PUTZ

Elon Musk and the future of the brain-machine interface

Elon Musk has had a lot to offer over the past 25 years, including an early online bank, solar roof tiles, a tunnelling machine, an electric car, a reusable rocket, and even an electric car shot into space with a rocket. The entrepreneur recently caused another sensation in San Francisco with the launch of his Neuralink brain-machine interface. You can read what this innovative technolog...

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