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LEAD Innovation - Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Daniel ZAPFL

Containers: The ideal packaging for globalisation

  Fifty years ago, the first container-loaded ship anchored in a European port. Around 95 percent of global trade is now transported in containers. The standardized container for goods and raw materials of all kinds has minimized transport costs and thus made globalization possible. In this blog post you can read how the inventor of the container, Malcom McLean, prevailed in the USA agai...

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Posted by: Daniel ZAPFL
Category: Innovation process

Why you should rethink your innovation process every 4 years

The innovation process creates the framework for the structured development and implementation of new products, services or business models. Why it is important to revise the process after a few years is explained in this article. Types of innovation are subject to strong change The requirements for the innovation process depend primarily on the type of innovation sought. For example, a ...

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Posted by: Daniel ZAPFL

Diversification: How do I develop search fields in new industries?

Diversification is a very demanding type of innovation in which new products are developed for new markets. In this article, we show you how we proceed to find sustainable fields of application in new industries. Type of innovation with the highest degree of innovation While with a classic product and process innovation or with a market innovation existing competences and technologies ar...

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Posted by: Daniel ZAPFL
Category: Automotive

How suppliers can set themselves apart from the competition with innovations

  Suppliers usually receive very strict specifications from their customers as to what they have to deliver and what innovations they have to develop. At the same time, they are under enormous competitive and quality pressure. Read in this blog post how suppliers can gain a competitive advantage through intelligent innovation management. Within a value chain, a classic supplier has a fix...

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