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LEAD Innovation English Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Angela HENGSBERGER
Category: Inbound Marketing

Definition Buyer Personas - Who is behind your target group?

  In this article you will learn what is behind the term "Buyer Personas" and why it makes sense to intensively deal with it as a marketing or sales department. Those who generate their customers through inbound marketing must be an excellent listener and know their target group more than well. In order to meet customers' needs in a tailor-made way and to be reliably found by potential b...

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Posted by: Angela HENGSBERGER

How the lotus effect revolutionizes facades and roofs

  The lotus effect is a well-known prime example of bionics, which deals with the creative transfer of natural phenomena into technology. Nature is used as a model and inspiration for ideas, innovative products, processes and problem solutions. The further development of nanotechnology has opened up new applications for bionics in the industrial innovation process in the building materia...

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Posted by: Angela HENGSBERGER

Vertical Farming: When buildings and facades become vegetable beds

  For thousands of years man has cultivated food where he ate it. In today's ultra-modern megacities this is no longer possible. Or is it? Vertical farming is to transform built-up areas and thus also house facades into fertile farmland. Read in this blog post why a little green on the facade is good for any building and how vertical farming will revolutionize the food supply of megaciti...

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Posted by: Angela HENGSBERGER

How transparent solar cells turn the window into a power plant

  For a long time, windows were mainly responsible for energy losses from buildings. Only windows specially developed for passive houses achieved a positive energy balance. Transparent solar cells and films, on the other hand, will allow windows to serve as small power plants in the future. Read in this blog entry how the window can develop into the energy producer of the future. From en...

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