<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=1007900&amp;fmt=gif">
en | de
Search:

LEAD Innovation - Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Angela HENGSBERGER

How robotics is changing the working world of the future

Artificial intelligence (AI), robotics and other forms of automation are advancing at a rapid pace, bringing companies great benefits in terms of efficiency and productivity. For advanced economies such as the US, the EU and Japan, automation could be the key to reverse the productivity slowdown since the global financial crisis. Read this article to find out how robotics will affect emp...

read more
Posted by: Angela HENGSBERGER

Do robots really take our work away or just do it for us?

The further development of AI and robots has been declared a state goal by the Chinese government. Initial successes, such as in autonomous driving, have already been achieved. As in the Middle Kingdom, all employees ask themselves the question: Will robots and AIs kill my job? Studies and experts disagree as to whether the new technologies destroy the work or create new ones and even mo...

read more
Posted by: Angela HENGSBERGER
Category: Inbound marketing

How to define your inbound sales process

  The balance of power in the buying and selling process is shifting more and more from seller to buyer. In order to keep up with the best informed buyers, the sales process must also change fundamentally. Inbound sales is a method that takes this development into account. In this article we will show you how to set up an inbound sales process in 6 steps.   Inbound Sales versus Outbound ...

read more
Posted by: Angela HENGSBERGER
Category: Inbound marketing

4 reasons why inbound marketing works for B2C and B2B companies

In recent years, inbound marketing has concentrated primarily on B2B companies and not on B2C companies. The reason for this is simple: B2B companies usually have long sales cycles that can last weeks or months, and inbound marketing is the best way to win customers. However, the principles of inbound marketing can be applied to the marketing requirements and challenges of most B2C compa...

read more

You want to work with us?

We would be pleased to advise you on a possible cooperation to make your innovation management future-proof.

Contact us