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LEAD Innovation - Blog

Read our latest articles on innovation management and innovation in a wide range of industries.

Posted by: Angela HENGSBERGER
Category: Inbound marketing

How to define your inbound sales process

  The balance of power in the buying and selling process is shifting more and more from seller to buyer. In order to keep up with the best informed buyers, the sales process must also change fundamentally. Inbound sales is a method that takes this development into account. In this article we will show you how to set up an inbound sales process in 6 steps.   Inbound Sales versus Outbound ...

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Posted by: Angela HENGSBERGER
Category: Inbound marketing

4 reasons why inbound marketing works for B2C and B2B companies

In recent years, inbound marketing has concentrated primarily on B2B companies and not on B2C companies. The reason for this is simple: B2B companies usually have long sales cycles that can last weeks or months, and inbound marketing is the best way to win customers. However, the principles of inbound marketing can be applied to the marketing requirements and challenges of most B2C compa...

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Posted by: Angela HENGSBERGER
Category: Hotel industry

Climate change - Why less snow leaves winter tourism cold

  Although global warming is melting snow and ice in the Alps, winter tourism has not yet generated any turnover. But can the industry use artificial snow to conceal the consequences of climate change in the long term?   The Central Institute for Meteorology and Geodynamics (ZAMG) reported on 30 August 2018 that this year's meteorological summer brought 12 percent more sunshine than the ...

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Posted by: Angela HENGSBERGER
Category: Inbound marketing

How Inbound marketing works in practice

LEAD Innovation has been using inbound marketing for three years to find new customers. Read in this blog post how the company has built this alternative to traditional advertising and how inbound marketing works in practice. Real success usually starts with a problem. Founded in 2003 as a spin-off of the Vienna University of Economics and Business Administration, LEAD Innovation Managem...

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