---
title: Innovation Insights | Brian Fried
description: Finds inventors in the land of unlimited opportunity. Does great things and will tell you about it. As a born inventor, has a gift for problem-solving.
---

[Skip to content](https://www.lead-innovation.com/en/insights/author/brian-fried#main-content)

[![lead-innovation-logo](https://www.lead-innovation.com/hubfs/lead-innovation-logo.svg) ![lead-innovation-White logo](https://www.lead-innovation.com/hubfs/Assets%20-%202022/lead-innovation-White%20logo.svg)](https://www.lead-innovation.com/en/)

- Services 
    - Innovation We support you in establishing and refining innovation management as well as in developing new products, services, and business models. 
          - [Innovation analysis in accordance with ISO 56002](https://www.lead-innovation.com/en/innovation-analysis)
          - [Innovation strategy & roadmap](https://www.lead-innovation.com/en/innovation-strategy-roadmap)
          - [Innovation process](https://www.lead-innovation.com/en/innovation-process)
          - [Inovation culture](https://www.lead-innovation.com/en/innovation-culture)
          - [Lead User innovation](https://www.lead-innovation.com/en/lead-user-innovation)
          - [Service Design](https://www.lead-innovation.com/en/service-design)
          - [New business development](https://www.lead-innovation.com/en/new-business-development)
    - Artificial Intelligence We support you in the successful analysis, sustainable implementation, and strategic use of artificial intelligence. 
          - [AI readiness assessment](https://www.lead-innovation.com/en/ai-readiness-assessment)
          - [AI strategy & roadmap](https://www.lead-innovation.com/en/ai-strategy-roadmap)
          - [AI use cases](https://www.lead-innovation.com/en/ai-use-cases)
    - Consulting We support change processes, empower leaders, and lay the groundwork for sustainable transformation. 
          - [Change management](https://www.lead-innovation.com/en/consulting#Change-Management)
          - [Leadership trainings & coaching](https://www.lead-innovation.com/en/consulting#Leadership-Trainings-Coaching)
          - [Industry-specific reports](https://www.lead-innovation.com/en/consulting#Branchenspezifische-Reports)
          - [Workshop design & facilitation](https://www.lead-innovation.com/en/consulting#Workshop-Design-Moderation)
          - [Keynotes](https://www.lead-innovation.com/en/consulting#Keynotes)
- Insights 
    - [Success stories](https://www.lead-innovation.com/en/success-stories)
    - [Blog](https://www.lead-innovation.com/en/insights)
- About us 
    - [Team](https://www.lead-innovation.com/en/about-us)

- [English](https://www.lead-innovation.com/en/insights/author/brian-fried)
- [Deutsch](https://www.lead-innovation.com/insights/author/brian-fried)

[Get in touch with us](https://www.lead-innovation.com/en/contact)

- Menu Item 1 
    - Sub-menu Item 1 
          - Another Item
    - Sub-menu Item 2
- Menu Item 2 
    - Yet Another Item
- Menu Item 3
- Menu Item 4

###### Innovation excellence

# Innovation management insights

Helping established companies achieve innovation excellence: that is our passion. With useful background knowledge on innovation management, inspiration regarding industries and future trends, educational further training, and helpful tools, we quench your thirst for knowledge.

 Blog posts by topic

- [All](https://www.lead-innovation.com/en/insights)
- [Innovation Management](https://www.lead-innovation.com/en/insights/tag/innovation-management)
- [Innovation & Leadership](https://www.lead-innovation.com/en/insights/tag/innovation-leadership)
- [Trends & Future](https://www.lead-innovation.com/en/insights/tag/trends-future)
- [Industry](https://www.lead-innovation.com/en/insights/tag/industry)

 Paper and events

- Event
- Paper

## Posts by Brian Fried:

[Innovation Management](https://www.lead-innovation.com/en/insights/tag/innovation-management)

## [10 tips for a successful market launch](https://www.lead-innovation.com/en/insights/english-blog/promote-innovation-successfully)

[![](https://www.lead-innovation.com/hubfs/Assets%20-%202022/icon-3.png)](https://www.lead-innovation.com/en/insights/english-blog/promote-innovation-successfully)

[Innovation Management](https://www.lead-innovation.com/en/insights/tag/innovation-management)

## [How a structured innovation process creates creative ideas](https://www.lead-innovation.com/en/insights/english-blog/structured-innovation-process)

[![](https://www.lead-innovation.com/hubfs/Assets%20-%202022/icon-3.png)](https://www.lead-innovation.com/en/insights/english-blog/structured-innovation-process)

[Innovation Management](https://www.lead-innovation.com/en/insights/tag/innovation-management)

## [The 4 phases of innovation](https://www.lead-innovation.com/en/insights/english-blog/the-4-phases-of-innovation)

[![](https://www.lead-innovation.com/hubfs/Assets%20-%202022/icon-3.png)](https://www.lead-innovation.com/en/insights/english-blog/the-4-phases-of-innovation)

[Innovation & Leadership](https://www.lead-innovation.com/en/insights/tag/innovation-leadership)

## [7 success factors for the introduction of innovation management](https://www.lead-innovation.com/en/insights/english-blog/success-factors-for-the-introduction-of-innovation-management)

[![](https://www.lead-innovation.com/hubfs/Assets%20-%202022/icon-3.png)](https://www.lead-innovation.com/en/insights/english-blog/success-factors-for-the-introduction-of-innovation-management)

![logo](https://www.lead-innovation.com/hubfs/Assets%20-%202022/logo.jpg)

###### Austria

Sandwirtgasse 12/1   
1060 Vienna  
[+43 1 288 73 65 ](tel:+43%201%20288%2073%2065)

###### USA

718 Walt Whitman Rd., Unit #672  
Melville, NY 11747  
[+1 516 456 3656](tel:+1%20516%20456%203656)

###### Quick Links

- [Success stories](https://www.lead-innovation.com/en/success-stories)
- [Blog](https://www.lead-innovation.com/en/insights)
- [About us](https://www.lead-innovation.com/en/about-us)
- [Career](https://www.lead-innovation.com/en/contact)
- [Contact](https://www.lead-innovation.com/en/contact)

###### Legal

- [Privacy policy](https://info.lead-innovation.com/en/privacy-policy)
- [Imprint](https://www.lead-innovation.com/en/contact)
- [GTC](https://info.lead-innovation.com/en/gtc)

Our partners

[![partner_logo_hype](https://www.lead-innovation.com/hubfs/Website%20DE/Partner/Partnerlogos/Clients%20and%20partner%20logos/Partner%20logos/partner_logo_hype.png)](https://www.hypeinnovation.com/de/?hslang=de)

[![partner_logo_innosabi](https://www.lead-innovation.com/hubfs/Website%20DE/Partner/Partnerlogos/Clients%20and%20partner%20logos/Partner%20logos/partner_logo_innosabi.png)](https://innosabi.com/)

[![partner_logo_itonics](https://www.lead-innovation.com/hubfs/Website%20DE/Partner/Partnerlogos/Clients%20and%20partner%20logos/Partner%20logos/partner_logo_itonics.png)](https://www.itonics-innovation.com/)

[![partner_logo_qmarkets-1](https://www.lead-innovation.com/hubfs/partner_logo_qmarkets-1.jpeg)](https://www.qmarkets.net)

[![partner_logo_trendone](https://www.lead-innovation.com/hubfs/Website%20DE/Partner/Partnerlogos/Clients%20and%20partner%20logos/Partner%20logos/partner_logo_trendone.png)](https://www.trendone.com/)

[![groupXS-Logo_quer_groá_transparent](https://www.lead-innovation.com/hs-fs/hubfs/groupXS-Logo_quer_gro%C3%A1_transparent.png?width=63&height=20&name=groupXS-Logo_quer_gro%C3%A1_transparent.png)](https://www.groupxs.com/)

[![reportheld](https://www.lead-innovation.com/hubfs/site-logo-reportheld.svg)](https://www.reportheld.com/)

[![NeuroForge](https://www.lead-innovation.com/hs-fs/hubfs/NeuroForge.png?width=75&height=20&name=NeuroForge.png)](https://www.neuroforge.de/)

[![Kriegel Consulting Schrift](https://www.lead-innovation.com/hs-fs/hubfs/Kriegel%20Consulting%20Schrift.png?width=133&height=20&name=Kriegel%20Consulting%20Schrift.png)](https://www.kriegel-consulting.com/)

[![ecofides](https://www.lead-innovation.com/hs-fs/hubfs/ecofides.png?width=91&height=20&name=ecofides.png)](https://www.ecofides.at/en/home-en/)

[![mccglc](https://www.lead-innovation.com/hs-fs/hubfs/mccglc.png?width=67&height=20&name=mccglc.png)](https://www.mccglc.com/work/)

[![GFB](https://www.lead-innovation.com/hs-fs/hubfs/GFB.png?width=36&height=20&name=GFB.png)](https://www.gfbholdings.com/)

[![AnyIdea](https://www.lead-innovation.com/hs-fs/hubfs/AnyIdea.png?width=38&height=20&name=AnyIdea.png)](https://en.anyidea.ai/)

[![Innovation-Coaches Logo](https://www.lead-innovation.com/hs-fs/hubfs/Innovation-Coaches%20Logo.jpg?quality=low&width=71&height=20&name=Innovation-Coaches%20Logo.jpg)](https://www.innovationcoaches.at/)

 © 2026 LEAD Innovation Management GmbH

- [![LinkedIn](https://www.lead-innovation.com/hubfs/Assets%20-%202022/linkedin.png)](https://www.linkedin.com/company/lead-innovation-management)
- [![YouTube](https://www.lead-innovation.com/hubfs/Assets%20-%202022/youtube.png)](https://www.youtube.com/LEADInnovation)
- [![Instagram](https://www.lead-innovation.com/hubfs/Assets%20-%202022/instagram.png)](https://www.instagram.com/lead_innovation_management/)
- [![Facebook](https://www.lead-innovation.com/hubfs/Assets%20-%202022/Facebook.png)](https://www.facebook.com/leadinnovation)