LEAD Innovation was founded in 2003 as a spin-off of the Vienna University of Economics and Business by Michael PUTZ.

We are innovation partners and support you from structuring and planning to inventing and marketing innovations. We accompany you goal-oriented to new products, services, processes or markets. With our innovation team of experienced employees, we support leading companies from many different sectors, from medium-sized companies to DAX corporations.

As the first and leading provider of the LEAD User Method in the German-speaking area, we bring our experience and our extensive network into the innovation process of our customers. With a comprehensive range of management tools, we accompany companies from a wide variety of industries to innovation success.

When LEAD Innovation opened its doors in 2003, we were considered pioneers and experts in the LEAD User Method. We very quickly expanded our product portfolio due to our growing competencies and have been able to accompany many companies through the entire innovation process for several years now: From structuring and planning to development and marketing. We tackle those areas where you lack support and know-how.

And that in every industry.

Innovation management methods can be implemented in a similar way in every industry. This is why we have been able to carry out more than 300 projects in diverse sectors and bring the experience gained to your company. The past projects provide the connection to the right analogies, so that you can gain a significant advantage over your competitors. 

With our locations in Vienna and Munich, we do not only serve the DACH region. LEAD Innovation is also represented with a location in Madrid and handles projects of internationally active corporations far beyond national borders. And it also connects innovation management.