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Our Team

consists of 24 specialists.

LEAD Innovation introduces itself.

LEAD Innovation was founded in 2003 as a spin-off of the Vienna University of Economics and Business Administration by Michael PUTZ.

As the first and leading provider of the LEAD User Method in the German-speaking area, we contribute our experience and our extensive network to the innovation process of our customers. With a comprehensive range of management tools, we accompany companies from a wide variety of industries to innovation success.

We are innovation partners and support you from structuring and planning to inventing and marketing innovations. We accompany you unerringly to new products, applications or markets. With our innovation team of experienced employees, we support leading companies from many different sectors, from medium-sized companies to DAX corporations.

Business Development

Angela Hengsberger

Angela HENGSBERGER_Head of Business Development

Born in Vienna. After graduating from a higher vocational school for tourism and economics, she completed her studies at the Vienna University of Economics and Business Administration, majoring in Business Administration with a focus on Trade & Marketing, as well as Transport Economics & Logistics. In 2017 she obtained the Inbound Marketing Certificate, in 2018 a series of Sales and Marketing Certificates. 3 living foreign languages. Professional experience in marketing and sales. At LEAD Innovation she is responsible for Business Development.

+43 1 929 40 38 45

Alexander Novak

Alexander NOVAK_Business Development Manager

Born in Vienna. Studied at the Faculty of Philological and Cultural Studies of the University of Vienna & University of Toronto Faculty of Information, majoring in "Theatre, Film and Media Studies" and at the Department of Social and Cultural Anthropology, Faculty of Social Sciences, majoring in "Cultural and Social Anthropology". Specialization in communication theory and hypermediality. Initially a research analyst, he now works as Business Development Manager at LEAD Innovation Management.

+43 1 929 40 38 39

Amir Taslimi

Amir TASLIMI_Business Development Manager

Born in Vienna, Austria. After graduating from high school, he completed his training as an investment advisor and financial service provider. Administration, security and embassy advisors were his positions at an embassy in Vienna. In 2010 he completed his training as a journalist. He has worked in sales and marketing for well-known companies in Austria. 4 living foreign languages: German, Farsi, English, French. At LEAD Innovation he works as Business Development Manager.

+43 1 929 40 38 06


Teresa KROPATSCHEK_Content Editor

Born in Vienna. While studying journalism and communication science in Vienna, she specialized in PR, advertising and communication research and began to gain experience in PR agencies. After a few years, she moved to the company side to become even more familiar with this perspective. At LEAD Innovation she works as a freelance copywriter.

+43 1 929 40 38

Innovation Management


Franz EMPRECHTINGER_Head of Innovation

Born in Ried im Innkreis. Matura at the Höhere Land- und Forstwirtschaftliche Bundeslehranstalt St. Florian near Linz. He then completed a Bachelor's degree in Economics and Social Sciences and a Master's degree in Strategy, Innovation and Management Control at the Vienna University of Economics and Business Administration and the Indian Institute of Management Ahmedabad. After working in the sporting goods and food industries, he joined LEAD Innovation as Innovation Manager, specializing in fuzzy front end and business model innovation. As Head of Innovation, he is now responsible for the entire project execution.

+43 1 929 40 38 16

Eschberger klein

Tanja ESCHBERGER_Innovation Manager

Born in Lower Austria. After graduating from the BG & BRG Wolkersdorf with a focus on economics, she completed a Bachelor's degree in International Business Administration & a Master's degree in Strategy, Innovation and Management Control at the Vienna University of Economics and Business Administration and the George Washington University. Professional experience in tax consulting, logistics and cash-in-transit as well as honorary project organization and management. At LEAD Innovation she works as Innovation Manager and focuses on agile innovation management via SCRUM.

+43 1 929 40 38 17


Julian EBERLING_Innovation Manager

Born in Vienna. Matura at the commercial academy Vöcklabruck in Upper Austria. For a non-profit project in Kenya he was active as project manager and lecturer. At the Management Center Innsbruck and at Stellenbosch University in South Africa he studied Management, Communication & IT and gained first practical experience with process innovations as well as business model innovations. After his studies he was responsible for New Business Development in an Austrian IT system house. Since 2018 "Certified Service Design Thinker" he has been pursuing his passion as Innovation Manager at LEAD Innovation.

+43 1 929 40 38

Gerhard Berthold

Gerhard BERTHOLD_Innovation Manager

Born in Vienna, Matura at the De la Salle School in Strebersdorf. After completing his bachelor's degree in Experience Marketing & Communication in St. Pölten, he gained professional experience in campaign and brand design as a consultant and project manager in advertising agencies. Due to his great interest in innovations and their successful diffusion, he completed a master's degree in product marketing and innovation management at the Austrian Marketing University of Applied Sciences/FH Wieselburg. At LEAD Innovation he works as Innovation Manager.

+43 664 41 71 735


Simone MÜLLER-KEPLINGER_Research Analyst

Born in Innsbruck and raised in Seefeld, Tyrol. Studied sociology at the University of Vienna with a special focus on labour market sociology, organizational sociology and empirical social research. She gained professional experience at the university as a student research assistant and in the private sector in the areas of market research and human resources at UPC Austria GmbH and Austrian Standards. At LEAD Innovation she works as a research analyst.

+43 664 12 69 339

Max Knot

Max KNOT_Research Analyst

Born in Ulaanbaatar, Mongolia. Grown up in the Czech Republic. After graduating from the EU-HAK St. Pölten, he studied economics and social sciences at the Vienna University of Economics and Business Administration, specializing in entrepreneurship and innovation as well as consumer research and marketing communication. He is currently completing his Master's degree in Product Marketing and Innovation Management at the Austrian Marketing University of Applied Sciences. 4 living foreign languages. At LEAD Innovation he works as a research analyst.

+43 664 417 16 69


Pawel MIEDZINSKI_Research Analyst

Born in Milicz, Poland. After graduating from high school, he completed a voluntary service in a children's facility in Graz and gained his first professional experience in waste management. In addition to his work, he completed a bachelor's degree with a focus on innovation management at the University of Applied Sciences Campus 02 in Graz. Since 2016 he has been living in Vienna, where he worked in the field of strategic technology management. He is currently completing his master's degree in innovation and technology management at the FH Technikum Wien. At LEAD Innovation he works as a research analyst.

+43 664 881 667 87


Katarina KOVACEVIC_Project Controlling

Born in Odzak, Bosnia - Herzegovina. Commercial academy in Baden with focus on international economy and business relations, 3 foreign languages. After graduating from high school, he started basic training at the Sparkasse Baden, followed by specialization in financing. At LEAD Innovation she is responsible for Project Controlling.

+43 1 929 40 38

Heyko Stoeber

Heyko STOEBER_Illustrator

Born in Frankfurt am Main. Graduated from high school in 1980, then studied "Communication Design" with a focus on illustration in Wiesbaden. Since then work as freelance art director and illustrator, since the turn of the millennium focus on visualization of ideas, concepts and complex facts from innovation, strategy and future workshops. At home near Wiesbaden.

+43 1 929 40 38

Bernd Trübswasser

Bernd TRÜBSWASSER_Illustrator

Born and living in Graz. After graduating from the Ortwein School for Art and Design, specializing in graphics and communication design, he gained professional experience as an advertising and commercial artist. Since 2012, after a relevant training as a comic draughtsman, focus on illustration and drawing comics in the US style. He supports LEAD Innovation with illustrations of ideas and concepts.

+43 1 929 40 38

Toni Trauner

Toni TRAUNER_Illustrator

Born in Korneuburg. Qualification to study at the adult education centre Floridsdorf. Afterwards studies at the FH Salzburg Multi-Media Art with focus on media design. Since then he has worked as a freelance illustrator. Main focus on storyboards for film, advertising and design for board and video games. Visualizes concepts equally with traditional and modern media.

+43 1 929 40 38

Management, Accounting & Controlling

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LEAD Innovation

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