Inbound marketing is aimed at attracting and attracting customers to your company through relevant and helpful content and creating added value at every stage of your customers' shopping trip. With inbound marketing, potential customers find you through channels such as websites, blogs, search engines and social media.
Novelties are often in need of explanation. Inbound marketing offers channels - such as blogs, videos or whitepapers - through which this information can be transported accordingly.
Not only do you massively increase the traffic on your website with target group relevant content - you also reach your buyer personas directly.
You can always measure - and improve - the content you publish. The right software provides you with all the necessary information.
Compared to most marketing measures, inbound marketing delivers sales very quickly. The investment compared to conventional advertising measures is much lower, the output of qualified leads is many times higher.
We accompany you through the entire process of inbound marketing: From the selection of the right software, goal definition and buyer personas creation, to planning your inbound strategy, website and content creation, marketing automation and planning your sales process. Your benefit: with LEAD Innovation you have an experienced partner who not only provides you with the basis for inbound marketing, but also trains you in the best possible way in the methodology.
Are you looking for the right content for your external appearance? We support you in the creation of target group-oriented content in any form - whether texts, videos, podcasts or papers: with our editors we create content that generates leads.
You would like to reach your target group with a special campaign? We plan, design and implement this campaign together with you, create the content and optimise it. We also boost campaigns via social media and provide you with the right strategy.
Are you planning to automate your marketing? Do you want email processes to happen by themselves in the future and supply leads with content? Your CRM should be completed by automation or tasks should be automatically assigned to your colleagues? We support you both with the appropriate software and with the necessary know-how to create a smooth automated marketing that saves you time.
To think about how a sales process should ideally run is sometimes not so easy. We will help you to design an efficient and lean sales process and will consider with you where you can save time and increase output with software support.
Are you planning the introduction of HubSpot? We will set up your marketing, sales and service hub for you, connect all relevant platforms for you and share all our knowledge about daily work with HubSpot with you and your team.
HubSpot is a cloud-based all-in-one software solution for inbound marketing, sales and customer service. HubSpot enables you to map your entire digital marketing and sales processes "under one roof".
With these services HubSpot increases your success:
Buyer Personas are semi-fictitious persons, who represent a certain group of buyers, giving them a face, so to speak.You attribute certain characteristics, interests, needs, (online) patterns of action, motivations, etc. to these Buyer Personas on the basis of real customer data and thus get an exact picture of your customers.
For more than 5 years we have been doing inbound marketing for ourselves - we know what we are talking about when it comes to inbound marketing. In the meantime we have been able to lead numerous companies to success with inbound marketing.
We support you not only in the marketing of innovations, but also of already existing products and services. We put your customers in the centre of attention and make sure that you reach your target group.
We continue to optimise until the best result is achieved. And: we attach great importance to innovation. We are always on the lookout for the latest tools so that you too can be at the cutting edge of digital marketing.
In the 30-minute free Marketing Audit you have the opportunity to put your current marketing through its paces. You will take a deep look at the areas of product/services, customer, brand competition, marketing, trends and technical implementation.