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Marketing products and services
like a real superhero.

Inbound marketing achieves what many companies dream of: it delivers qualified leads with concrete needs. And in the shortest possible time.

 

 

What is Inbound Marketing? 

Inbound marketing is aimed at attracting and attracting customers to your company through relevant and helpful content and creating added value at every stage of your customers' shopping trip. With inbound marketing, potential customers find you through channels such as websites, blogs, search engines and social media.

Marketing Innovations

Inbound marketing is suitable for marketing innovations.

Novelties are often in need of explanation. Inbound marketing offers channels - such as blogs, videos or whitepapers - through which this information can be transported accordingly.

Generate Leads

Inbound marketing delivers qualified leads.

Not only do you massively increase the traffic on your website with target group relevant content - you also reach your buyer personas directly.

measure Inbound Marketing

Inbound marketing is very easy to measure.

You can always measure - and improve - the content you publish. The right software provides you with all the necessary information. 

Umsatz durch Inbound Marketing

Inbound marketing increases your turnover.

Compared to most marketing measures, inbound marketing delivers sales very quickly. The investment compared to conventional advertising measures is much lower, the output of qualified leads is many times higher.

Work harder

The central element in inbound marketing: your Buyer Personas.

Would you like to increase your sales with inbound marketing? Then from now on it is important to put your buyers in the centre of attention. Buyer Personas is a fictitious representation of your buyers. You will deal in detail with their needs, problems and challenges, even with their daily routine, in order to reach them. 

read more about Buyer Personas

Buyer Personas

This is why inbound marketing is so successful in B2B and B2C. 

At the beginning of every marketing and sales process is a product or service that is to be successfully marketed. On the other hand, there are customers whose benefit is to be satisfied with the product or service. 

With the right content, inbound marketing manages to bring the relevant leads to your website and help them solve their problems. Or at least to generate interest in more. 

Difference between B2B and B2C?

Inbound marketing makes no difference between B2B and B2C. Customers and their challenges exist in both cases. With inbound marketing, you can identify leads with the intention to buy. 

 

Inbound Marketing

We support you in this:

Introduce inbound marketing.

We accompany you through the entire process of inbound marketing: From the selection of the right software, goal definition and buyer personas creation, to planning your inbound strategy, website and content creation, marketing automation and planning your sales process. Your benefit: with LEAD Innovation you have an experienced partner who not only provides you with the basis for inbound marketing, but also trains you in the best possible way in the methodology.  

Content marketing.

Are you looking for the right content for your external appearance? We support you in the creation of target group-oriented content in any form - whether texts, videos, podcasts or papers: with our editors we create content that generates leads. 

Campaign planning & creation.

You would like to reach your target group with a special campaign? We plan, design and implement this campaign together with you, create the content and optimise it. We also boost campaigns via social media and provide you with the right strategy. 

Marketing Automation.

Are you planning to automate your marketing? Do you want email processes to happen by themselves in the future and supply leads with content? Your CRM should be completed by automation or tasks should be automatically assigned to your colleagues? We support you both with the appropriate software and with the necessary know-how to create a smooth automated marketing that saves you time. 

Define the perfect sales process.

To think about how a sales process should ideally run is sometimes not so easy. We will help you to design an efficient and lean sales process and will consider with you where you can save time and increase output with software support. 

HubSpot Setup and Onboarding.

Are you planning the introduction of HubSpot? We will set up your marketing, sales and service hub for you, connect all relevant platforms for you and share all our knowledge about daily work with HubSpot with you and your team. 

 

 

HubSpot - our strong partner for inbound marketing and marketing automation.

HubSpot is a cloud-based all-in-one software solution for inbound marketing, sales and customer service. HubSpot enables you to map your entire digital marketing and sales processes "under one roof".

With these services HubSpot increases your success:

  • Free CRM
  • CMS with Smart Content
  • Tools for SEO, blog and content strategy
  • Calls-to-Action and Landing Pages
  • Drag and drop editor for marketing emails
  • Marketing Automation
  • Social media marketing
  • Forms for lead recording
  • Contact management and tracking
  • Live chat/dialog-based bots
  • Analytics and reporting up to ROI measurement
  • Automate and control sales processes with appointment booking, lead scoring, deal phases, tasks, offers, e-mail sequences
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Know your customers - define your buyer personas.

Those who generate their customers by means of inbound marketing must be an excellent listener and know their target group more than well. In order to tailor the needs of the customers and to be found reliably by potential buyers, it is of great benefit to work with the concept of Buyer Personas.

Download Buyer Personas Template

Download: template to define your buyer personas

Buyer Personas are semi-fictitious persons, who represent a certain group of buyers, giving them a face, so to speak.You attribute certain characteristics, interests, needs, (online) patterns of action, motivations, etc. to these Buyer Personas on the basis of real customer data and thus get an exact picture of your customers.

Download Buyer Personas Template

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Why LEAD Innovation is your partner for inbound marketing

For more than 5 years we have been doing inbound marketing for ourselves - we know what we are talking about when it comes to inbound marketing. In the meantime we have been able to lead numerous companies to success with inbound marketing. 

We support you not only in the marketing of innovations, but also of already existing products and services. We put your customers in the centre of attention and make sure that you reach your target group. 

We continue to optimise until the best result is achieved. And: we attach great importance to innovation. We are always on the lookout for the latest tools so that you too can be at the cutting edge of digital marketing.

 

 

Evaluate the current status.

In the 30-minute free Marketing Audit you have the opportunity to put your current marketing through its paces. You will take a deep look at the areas of product/services, customer, brand competition, marketing, trends and technical implementation


The first step to successful marketing with the LEAD Audit. 


Work out the next milestones. 

In a video conference we will then show you your individual results and give you recommendations for action to take your marketing to the next level.

to the LEAD Marketing Audit